Lifecycle Growth Manager - PLG & Retention

ArcSite; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO

Medical, dental, and vision insurance

401K match

Wellness stipend

Job summary

ArcSite seeks a Lifecycle Marketing Manager to design and manage scalable programs that convert new users into engaged customers, drive retention, and expand revenue. You will own evergreen lifecycle journeys across PLG and SLG funnels, partner with Product, Sales, Customer Success, and Marketing to optimize activation and ongoing engagement.

The role emphasizes data-driven experimentation, audience segmentation, and compelling copy across channels, with a remote-first, collaborative culture

Qualifications

• 3–5+ years in lifecycle, CRM, growth, retention, or marketing automation in B2B SaaS or product-led environments.
• Understanding of lifecycle marketing and PLG principles and their impact on acquisition, activation, conversion, and retention.
• Hands-on experience building and managing lifecycle campaigns or automated journeys using ESPs or marketing platforms such as Customer.io, HubSpot, Braze, Iterable, Marketo, or similar.
• Experience with audience segmentation and personalization using behavioral, product-usage, or customer data.
• Strong copywriting skills with ability to adapt messaging to different audiences and stages of the customer journey.
• Ambitious, curious, and coachable, with a desire to take on increasing ownership.

Responsibilities

• Own lifecycle programs: Build and manage evergreen lifecycle journeys for self-serve and sales-assisted audiences.
• Drive new-logo revenue: Develop campaigns that nurture users toward paid conversion with clear ownership of pipeline.
• Build scalable programs: Prioritize evergreen lifecycle programs over one-off campaigns.
• Manage lifecycle channels: Own email and in-app messaging, push, or SMS where appropriate.
• Build segmentation: Create audience segments based on product usage, engagement, lifecycle stage and billing status.
• Support activation: Partner with Product and Growth to onboard and activate new users.
• Support retention and expansion: Collaborate to enhance engagement, churn reduction, and expansion.
• Test and optimize: Establish structured testing across messaging, timing, and triggers.

Skills

Lifecycle marketing

CRM

Growth

Marketing automation

B2B SaaS

Tools

Customer.io

HubSpot

Braze

Iterable

Marketo

Job description

ArcSite seeks a Lifecycle Marketing Manager to design and manage scalable programs that convert new users into engaged customers, drive retention, and expand revenue. You will own evergreen lifecycle journeys across PLG and SLG funnels, partner with Product, Sales, Customer Success, and Marketing to optimize activation and ongoing engagement.

The role emphasizes data-driven experimentation, audience segmentation, and compelling copy across channels, with a remote-first, collaborative culture