Lifecycle Marketing Architect

Digi-Key Electronics

BLOOMINGTON (MN)

On-site

USD 78,000 - 108,000

Full time

6 days ago

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Job summary

DigiKey Electronics is seeking a Customer Lifecycle Manager to drive engagement, retention, and growth across the full customer lifecycle. Lead data-driven strategies, build lifecycle programs, and collaborate across marketing, analytics, and sales to maximize lifetime value.

The ideal candidate combines customer-centric thinking with analytical expertise and strong cross-functional skills to deliver measurable improvements in onboarding, onboarding, retention, and reactivation metrics.

Qualifications

3-4 years of B2B eCommerce or distributed manufacturing experience.
Experience with customer data platforms, segmentation, or journey orchestration.
Experience partnering with analytics or data science teams.
Strong communication and cross-functional collaboration skills.
Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and manage lifecycle strategies across onboarding, engagement, retention, and win-back.
Define audiences using lifecycle stages, attributes, and behavior; validate data definitions.
Design differentiated journeys for prospects, first-time buyers, active and at-risk customers.
Lead cross-functional lifecycle initiatives with marketing, analytics, MarTech, and sales.
Ensure programs comply with privacy, consent, accessibility, and data governance.