Lifecycle Growth Strategist

DigiKey Electronics

Thief River Falls (MN)

On-site

USD 78,000 - 108,000

Full time

5 days ago

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Job summary

DigiKey Electronics is seeking a Customer Lifecycle Manager to lead initiatives driving engagement, retention, and growth across the customer journey. The role focuses on data-driven strategies to strengthen relationships and maximize lifetime value.

The ideal candidate blends customer-centric thinking with analytics, partnering with Marketing, Analytics, Data, and MarTech teams to optimize onboarding, engagement, and win-back programs across channels.

Qualifications

Bachelor's Degree in Marketing, Business, or a related field.
3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
Experience with customer data platforms, customer segmentation, personalization, or journey orchestration.
Working knowledge of customer analytics and experience partnering with analysts or data scientists.
Experience using testing and measurement to improve customer journeys or retention programs.
Experience incorporating voice-of-customer or customer research into lifecycle strategies.
Excellent communication and collaboration skills, with experience influencing cross-functional teams.
Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
Maintain a lifecycle roadmap that prioritizes customer needs and opportunities to increase revenue, repeat purchase, digital adoption, retention, and customer lifetime value.
Identify gaps and opportunities across lifecycle stages and recommend programs to improve customer progression and engagement.
Lead the development and optimization of coordinated lifecycle programs across relevant marketing and customer touchpoints.
Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
Define program objectives, KPIs, baselines, targets, and reporting requirements.
Partner with Analytics and Data teams to evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value.
Develop test-and-learn plans and translate results into optimization recommendations.
Communicate customer insights, program performance, risks, and recommended actions to stakeholders.
Lead cross-functional lifecycle initiatives by establishing clear goals, roles, timelines, dependencies, and measures of success.
Build alignment with marketing channels and key eCommerce, analytics, data, MarTech, sales, and customer support partners.
Facilitate lifecycle planning, journey-mapping, and performance-review discussions.
Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions.
Ensure lifecycle programs follow applicable consent, privacy, accessibility, brand, and data-governance requirements.