Lifecycle Growth Manager: Expansion & Cross-Sell

SG Talent; Austin (TX); Hybrid; USD 75,000 - 110,000; Full time

Job summary

SG Talent is partnering with a growing B2B technology company to hire a Lifecycle Marketing Manager focused on driving expansion revenue from an established customer base. You’ll own cross-sell, upsell, and expansion initiatives, building programs that turn single-product customers into multi-product relationships.

This hybrid role is based in Austin, Texas, requires 2+ years in lifecycle/expansion marketing, and involves collaborating with sales to optimize progression through funnel stages.

Qualifications

• 2+ years in lifecycle marketing, customer marketing, or expansion marketing.
• Experience building cross-sell, upsell programs within existing customers.
• Strong understanding of B2B funnels and lifecycle stages.
• Experience collaborating with sales, account management or customer success teams.
• ABM within existing customer base is a nice-to-have.

Responsibilities

• Own lifecycle-sourced expansion pipeline across existing customer accounts.
• Build cross-sell and upsell strategies based on segmentation and product ownership.
• Develop nurture journeys, sequencing, offers and timing to move existing customers toward new opportunities.
• Improve progression through the funnel from MQL to SAL to SQL.
• Partner with marketing operations and sales to establish routing rules and nurture frameworks.
• Run account-based marketing programs to identify whitespace and new buying opportunities within existing accounts.
• Work with account managers and sales leaders to engage additional buying committees.
• Own conversion rate optimization and stage-velocity improvements across the lifecycle funnel.
• Manage nurture architecture, scoring models and customer segmentation standards.
• Help maintain list and account-data governance.
• Coordinate references and case studies with brand and content teams.
• Report on lifecycle-sourced pipeline, funnel conversion and expansion performance.

Skills

Lifecycle marketing

Customer marketing

Expansion marketing

Cross-sell

Upsell

HubSpot

Salesforce

B2B SaaS

Account-based marketing

Tools

HubSpot

Salesforce

Job description

SG Talent is partnering with a growing B2B technology company to hire a Lifecycle Marketing Manager focused on driving expansion revenue from an established customer base. You’ll own cross-sell, upsell, and expansion initiatives, building programs that turn single-product customers into multi-product relationships.

This hybrid role is based in Austin, Texas, requires 2+ years in lifecycle/expansion marketing, and involves collaborating with sales to optimize progression through funnel stages.