Growth Architect: Expansion & Cross-Sell (Remote)

TrulyHired; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote work stipend

Job summary

Lexia Learning is seeking a Senior Product Marketing Manager, Expansion & Growth, to own GTM initiatives that expand adoption within existing accounts and win in competitive landscapes. You will shape market strategy, enable sales, and partner with cross‑functional teams to ensure scalable growth with a long‑term enterprise mindset.

This remote‑first role requires a strong ability to translate market insights into actionable campaigns, oversee account expansion, and influence executive

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 7–10 years of product marketing or go-to-market experience with progressive responsibility.
• Experience driving expansion, cross-sell/upsell, and competitive displacement strategies.

Responsibilities

• Promote GTM strategies focusing on expansion, cross-sell, upsell, and competitive displacement.
• Partner with teams to design and execute growth campaigns in priority accounts.
• Lead TAM and segmentation analysis for GTM initiatives.
• Develop differentiated product positioning and messaging for executive audiences.
• Build sales enablement assets (playbooks, battlecards, messaging frameworks).
• Track KPIs and translate insights into recommendations for senior management.
• Lead training sessions and enablement workshops across audiences.

Skills

Market strategy

Expansion & cross-sell

Executive communication

Cross-functional collaboration

Education

Bachelor’s degree in marketing

Advanced degree preferred

Tools

MS Office

MS Teams

Job description

Lexia Learning is seeking a Senior Product Marketing Manager, Expansion & Growth, to own GTM initiatives that expand adoption within existing accounts and win in competitive landscapes. You will shape market strategy, enable sales, and partner with cross‑functional teams to ensure scalable growth with a long‑term enterprise mindset.

This remote‑first role requires a strong ability to translate market insights into actionable campaigns, oversee account expansion, and influence executive