Lifecycle Growth Architect: Cross-Sell & Expansion

AVG; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme (up to 10%)

Hybrid/work-from-home options

Learning & development budget

Health & wellbeing benefits

Modern equipment (Mac/Windows)

Employee Stock Purchase Plan

Job summary

Gen in New York is looking for a Growth & Retention professional to own the Cross-Sell & Expansion journey across our portfolio. You’ll shape strategy, define KPIs, and manage end-to-end journeys that convert single-product users into multi-product customers.

You’ll partner with Data, Product, Creative, and Martech, orchestrating multi-channel campaigns in Iterable and related tools. A hands-on, experiment-driven mindset and strong analytical skills are essential to grow monetization while

Qualifications

• 5–8+ years in lifecycle/retention marketing for a digital product or subscription.
• Experience shipping lifecycle journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy: propensity, funnel, cohort, and incrementality analyses.

Responsibilities

• Own end-to-end strategy and the primary KPI for the Cross-Sell/Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
• Design multi-product, multi-channel journeys post-purchase upsell, marketplace offers, next-best-product to grow product breadth.
• Define next-best-product logic with Data Science; set signals and guardrails for the decisioning stack.
• Build and launch journeys in Iterable; configure workflows, audiences, suppressions, QA, and AI-driven orchestration.
• Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth.
• Partner with PMM on cross-sell value propositions and with LOB/partner teams on offer economics.
• Own the numbers - report on expansion KPIs, surface insights, and recommend concrete steps.
• Direct and supervise AI agents that execute the pillar’s programs.

Skills

Lifecycle Marketing

Cross-sell Strategy

Data Analytics

Experimentation

Stakeholder Influence

Tools

Iterable

Braze

Salesforce Marketing Cloud

Hightouch

Job description

Gen in New York is looking for a Growth & Retention professional to own the Cross-Sell & Expansion journey across our portfolio. You’ll shape strategy, define KPIs, and manage end-to-end journeys that convert single-product users into multi-product customers.

You’ll partner with Data, Product, Creative, and Martech, orchestrating multi-channel campaigns in Iterable and related tools. A hands-on, experiment-driven mindset and strong analytical skills are essential to grow monetization while