Lifecycle Growth Manager - Dual-Brand E-commerce

NEPSE Trading; Northern (KY); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Life Insurance & Critical Illness

401(k) retirement matching

Parental leave

Product discounts

Job summary

Kindred Bravely and Storq seek a data-driven Retention Marketing Manager to lead lifecycle marketing across both brands. You will own email, SMS, loyalty, and on-site strategies to boost retention, lifetime value, and engagement, using analytics from Klaviyo, Shopify, Lifetimely, Claude, and GA4.

You will report to the Sr. Director of Marketing and collaborate with cross‑functional teams to optimize the customer journey.

Qualifications

• 5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce.
• Team management experience.
• Klaviyo and Shopify experience preferred.
• Strong data analysis and Excel skills.

Responsibilities

• Own and drive the overarching retention strategy across key channels for both brands.
• Utilize analytics to identify insights, trends, and opportunities to improve retention and loyalty.
• Improve email and SMS campaigns via segmentation, personalization, and A/B testing.
• Manage and test behavioral-based marketing automation to improve conversion and retention.
• Oversee lead capture and nurture strategies to optimize acquisition and revenue.
• Collaborate with Paid Media and Site Merchandising to apply learnings and improve customer experience.
• Provide weekly/monthly reporting across retention channels; optimize campaigns.

Skills

Email marketing

SMS marketing

Loyalty programs

Data analysis

Excel skills

Team management

Education

Bachelor's degree

Tools

Klaviyo

Shopify

Lifetimely

GA4

Job description

Kindred Bravely and Storq seek a data-driven Retention Marketing Manager to lead lifecycle marketing across both brands. You will own email, SMS, loyalty, and on-site strategies to boost retention, lifetime value, and engagement, using analytics from Klaviyo, Shopify, Lifetimely, Claude, and GA4.

You will report to the Sr. Director of Marketing and collaborate with cross‑functional teams to optimize the customer journey.