Growth-Focused Retention & Lifecycle Marketing Lead

Rylee and Cru Collective; San Diego (CA); On-site; USD 120,000 - 165,000; Full time

Job summary

Rylee + Cru Collective is seeking a Retention Marketing Manager to lead the strategy and performance of customer lifecycle marketing across Rylee + Cru, Quincy Mae and Noralee. You will own the CRM ecosystem, drive segmentation, personalization, testing and platform optimization to grow repeat purchase and LTV.

Responsibilities include developing the retention roadmap, managing vendor relationships, and partnering with Ecommerce, CX and Marketing to deliver cohesive customer journeys across

Qualifications

• 5+ years in retention, lifecycle, CRM or ecommerce marketing, preferably in a DTC or consumer brand
• Experience owning CRM and customer lifecycle strategy (email, SMS, automation, segmentation, personalization)
• Strong working knowledge of Klaviyo and Shopify or comparable platforms
• Strong analytical mindset to translate data into growth opportunities
• Experience developing testing strategies and driving improvements across acquisition, conversion, repeat purchase and LTV
• Experience managing technology platforms, vendors and external partners
• Strong cross-functional leadership skills with balance of strategy and hands-on execution

Responsibilities

• Own retention and CRM strategy to drive acquisition, retention and LTV
• Develop retention roadmap prioritizing initiatives by impact
• Define segmentation and lifecycle strategies from first purchase to VIP/winback
• Grow audience and subscribers via cross-functional partnerships
• Develop strategies to convert prospects into first-time customers
• Optimize resale and repeat-purchase initiatives across customer lifecycle
• Set strategy for automated journeys and new growth opportunities
• Identify gaps and emerging opportunities across the lifecycle
• Own retention tech stack and vendor relationships
• Maximize platform capabilities for personalization, automation and segmentation
• Evaluate new tech and partners based on needs and overlap
• Own identity resolution and cashback strategy
• Ensure retention tech stack is efficient, integrated and scalable
• Build and prioritize a testing roadmap for growth
• Develop tests across creative formats, templates, offers and cadence
• Advance personalization across lifecycle channels
• Identify and test new retention channels and experiences

Skills

CRM strategy

Lifecycle marketing

Klaviyo

Shopify

Data analytics

Team leadership

Vendor management

A/B testing

Email marketing

SMS marketing

Tools

Klaviyo

Shopify

Job description

Rylee + Cru Collective is seeking a Retention Marketing Manager to lead the strategy and performance of customer lifecycle marketing across Rylee + Cru, Quincy Mae and Noralee. You will own the CRM ecosystem, drive segmentation, personalization, testing and platform optimization to grow repeat purchase and LTV.

Responsibilities include developing the retention roadmap, managing vendor relationships, and partnering with Ecommerce, CX and Marketing to deliver cohesive customer journeys across