Subscription Growth & Retention Lead

ForceBrands; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work arrangement

Remote-friendly

Job summary

ForceBrands is seeking a Growth-focused Lifecycle Marketing Lead to own retention and subscription performance. You will analyze churn drivers, optimize LTV, and drive end-to-end subscription flows from onboarding through win-back, with a data-driven, cross-functional approach.

The role requires 4–6 years in lifecycle/CRM marketing within fast-growing DTC ecommerce or subscription brands, with hands-on Klaviyo and Postscript experience.

Qualifications

• 4–6 years of lifecycle, CRM, email, or retention marketing in fast-growing DTC ecommerce or subscription business.
• Hands-on experience with email and SMS platforms such as Klaviyo, Postscript, or similar.
• Experience developing and optimizing lifecycle journeys (onboarding, post-purchase, replenishment, retention, win-back).
• Strong analytical skills with data-driven retention, repeat purchase, churn, and LTV.
• Excellent project management across campaigns, timelines, and stakeholders.
• Experience writing creative briefs and partnering with copywriters/designers/cxs teams.
• Experience managing external agencies/contractors.
• Familiarity with Shopify and the DTC ecommerce ecosystem.
• Comfortable operating in lean, fast-paced environment with ownership.
• Experience in DTC, CPG, beauty, wellness, supplements, or consumer brands preferred.
• Agency-style high-volume marketing experience is a plus.

Responsibilities

• Own retention and subscription performance improvements across 30/60/90/180+ days.
• Reduce churn and increase customer lifetime value (LTV).
• Drive retention revenue as a share of total revenue.
• Improve subscription attach, save/skip/upgrade rates.
• Manage end-to-end subscription flows (save, pause, skip, downgrade, win-back).
• Define replenishment timing and cadence strategy; optimize portal UX.

Skills

Lifecycle marketing

CRM

Email campaigns

Retention analytics

Klaviyo

Postscript

LTV optimization

Cross-functional collaboration

Shopify

DTC ecommerce

Tools

Klaviyo

Postscript

Shopify

Job description

ForceBrands is seeking a Growth-focused Lifecycle Marketing Lead to own retention and subscription performance. You will analyze churn drivers, optimize LTV, and drive end-to-end subscription flows from onboarding through win-back, with a data-driven, cross-functional approach.

The role requires 4–6 years in lifecycle/CRM marketing within fast-growing DTC ecommerce or subscription brands, with hands-on Klaviyo and Postscript experience.