Lifecycle Marketing Manager (Fully Remote)

Splash Sports; United States; Remote; USD 95,000 - 135,000; Full time

Job summary

Splash Sports is seeking an experienced Lifecycle Marketing Manager to own end-to-end user journeys in a real-money gaming environment. You will shape onboarding, activation, and retention, building sophisticated flows with segmentation and compelling copy.

You will partner with growth, content, product, and compliance to run structured A/B tests, track lifecycle reporting, and apply AI-driven workflows. A passion for sports and data fluency are essential to turn acquired users into repeat

Qualifications

• 3+ years of lifecycle marketing experience in consumer apps, gaming, or fintech.
• Deep Braze expertise, segmentation fluency, and strong copy skills.
• Proficient with data, AI workflow usage, and sports-focused mindset.

Responsibilities

• Build sophisticated user journeys with segmentation logic and copy.
• Track lifecycle reporting and run structured A/B tests.
• Partner with growth, content, product, and compliance teams.

Skills

Lifecycle marketing

Braze

Segmentation

Copywriting

Data analytics

AI workflows

Tools

SQL

Job description

• Own Splash's lifecycle strategy from onboarding to reactivation.
• Close the retention gap by turning acquired users into repeat players.

What You'll Do:

• Build sophisticated user journeys with segmentation logic and copy.
• Track lifecycle reporting and run structured A/B tests.
• Partner with growth, content, product, and compliance teams.

What You'll Bring:

• 3+ years of lifecycle marketing in consumer app, gaming, or fintech.
• Deep Braze expertise, segmentation fluency, and strong copy skills.
• Data comfort, AI workflow usage, and a passion for sports.

Splash Sports

Splash Sports is a peer-to-peer sports gaming platform offering real-money contests across 40+ states. As a venture-backed, fast-scaling startup with backing from top investors and sports team owners, its mission is to bring people closer through live sports gamification.