Lifecycle Marketing Lead — Scale Automated Campaigns

Campfire; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Campfire is seeking a Lifecycle Marketing Manager to build and scale its lifecycle engine. You will own strategy and end-to-end execution for campaigns that engage prospects, activate users, accelerate conversion, and sustain long-term customer engagement.

You’ll combine data, automation, experimentation, and messaging to personalize experiences across the customer journey. This highly cross-functional role partners with Demand Gen, Product Marketing, Sales, Customer Success, and Operations to

Qualifications

• 4–7+ years in lifecycle/growth marketing for B2B SaaS.

Responsibilities

• Own lifecycle marketing strategy across prospect and customer journey.
• Design and optimize automated, multi-touch campaigns via channels like email and in-app messaging.
• Partner with Sales to nurture leads and drive pipeline.
• Develop onboarding and adoption campaigns to accelerate value.
• Define and track lifecycle KPIs (lead-to-opportunity, activation, engagement).
• Build scalable workflows and ensure data integrations and attribution.

Skills

Lifecycle marketing

Growth marketing

CRM marketing

Marketing automation

HubSpot

Customer.io

Braze

Iterable

Analytics

Copywriting

Tools

HubSpot

Customer.io

Braze

Iterable

Job description

Campfire is seeking a Lifecycle Marketing Manager to build and scale its lifecycle engine. You will own strategy and end-to-end execution for campaigns that engage prospects, activate users, accelerate conversion, and sustain long-term customer engagement.

You’ll combine data, automation, experimentation, and messaging to personalize experiences across the customer journey. This highly cross-functional role partners with Demand Gen, Product Marketing, Sales, Customer Success, and Operations to