Lifecycle Growth Lead - Remote

Viktor; New York (NY); Hybrid; USD 140,000 - 230,000; Full time

Job summary

Viktor is seeking a dedicated Lifecycle Owner to manage end-to-end activation, expansion, retention, and advocacy for a PLG B2B SaaS. You will own email and in-channel nudges, segmentation, and data dependencies, using Customer.io and SQL to drive activation and revenue.

You will work in a fast-paced environment with a focus on activation metrics, net revenue retention, and reactivated revenue. Hybrid work options available; candidates in New York or willing to relocate are welcome.

Qualifications

• Experience running lifecycle for a usage-based or PLG B2B SaaS with revenue from seats/usage.
• Hands-on with Customer.io including segments, campaigns, webhooks, and event-triggered flows you built yourself.
• Data fluency: SQL and product analytics; you pull your own segments.
• Able to quantify activation/retention impact with concrete numbers.
• AI-native mindset; you use data and AI to optimize lifecycle.

Responsibilities

• Activation: own email and in-channel nudges to convert signup to daily user; collaborate with Product for in-product activation.
• Expansion: drive seat expansion and usage growth in dormant workspaces.
• Retention and reactivation: own churn reduction and win-back strategies with revenue impact.
• Advocacy engine: design lifecycle programs for referrals, creators, and implementation specialists.
• Segmentation and data: define buyer vs end-user segments and drive data dependencies with engineering.
• Channel management: oversee deliverability, domains, frequency, and quality of emails/messages.

Skills

Lifecycle marketing

Customer.io

SQL

Data analytics

PLG SaaS

Education

Bachelor’s degree or equivalent

Tools

ESP platforms

Campaign automation

Job description

Viktor is seeking a dedicated Lifecycle Owner to manage end-to-end activation, expansion, retention, and advocacy for a PLG B2B SaaS. You will own email and in-channel nudges, segmentation, and data dependencies, using Customer.io and SQL to drive activation and revenue.

You will work in a fast-paced environment with a focus on activation metrics, net revenue retention, and reactivated revenue. Hybrid work options available; candidates in New York or willing to relocate are welcome.