Lifecycle Growth Lead — AI-Driven Engagement & LTV

N26 Inc.; Berlin (NH); On-site; USD 85,000 - 114,000; Full time

Job summary

N26 Inc. is seeking a Lifecycle Manager to own and evolve the lifecycle communication strategy for a core domain, bridging customer insights with business growth. You will lead high-impact campaigns, collaborate with Product Marketing and Analytics, and leverage AI tools to enhance engagement, activation, and retention.

You will design targeted initiatives to optimise Lifetime Value (LTV), drive Primary Account adoption, and maintain regulatory compliance, including GDPR.

Qualifications

• 6+ years of experience in lifecycle marketing, CRM, or customer growth roles.
• Proven track record of multi-channel lifecycle strategies delivering engagement, retention, and LTV.
• Entrepreneurial self-starter who spots opportunities and drives initiatives to completion.
• Strong analytical ability to interpret data and draw actionable insights.
• Collaborative experience with Product Marketing, Analytics, and Creative teams.
• Forward-thinking mindset with interest in AI agents and automated workflows.
• Hands-on proficiency with Braze, Figma, Jira; understanding data privacy (GDPR).

Responsibilities

• Own and evolve the lifecycle communication strategy within your focus domain to drive engagement, activation, and retention.
• Collaborate with Analytics to decode customer behaviour and translate insights into campaign strategies.
• Partner with Product Marketing to translate product features into clear messaging.
• Design and execute initiatives to optimise LTV and drive Primary Account adoption.
• Identify new growth opportunities and lead cross-functional initiatives.
• Champion AI-driven automation to streamline campaigns and personalize experiences.
• Establish holistic A/B testing and longitudinal experiments to measure LTV impact.
• Serve as CRM voice for senior leadership, translating performance into business insights.

Skills

Lifecycle marketing

CRM

Customer growth

Analytics

A/B testing

AI tools

Braze experience

Figma

Jira

Data privacy (GDPR)

Education

Bachelor’s degree or equivalent

Tools

Braze

Figma

Jira

Job description

N26 Inc. is seeking a Lifecycle Manager to own and evolve the lifecycle communication strategy for a core domain, bridging customer insights with business growth. You will lead high-impact campaigns, collaborate with Product Marketing and Analytics, and leverage AI tools to enhance engagement, activation, and retention.

You will design targeted initiatives to optimise Lifetime Value (LTV), drive Primary Account adoption, and maintain regulatory compliance, including GDPR.