Lifecycle Growth Leader - 0-to-1 Builder (Data-Driven)

Nourish, Inc.; New York, Northern (NY, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Nourish, Inc. is building a new Lifecycle Marketing function in New York City. As an early member of the team, you will shape strategy, launch experiments, and establish a durable growth engine for patient engagement.

You will own end-to-end lifecycle moments, drive personalized, cross-channel interventions across email, SMS, push, and in-product experiences, and collaborate closely with Product, Data, and Engineering.

Qualifications

• 5-7 years of lifecycle marketing, growth marketing, S&O, consulting, or related high-impact function
• Data-driven decision making with strong experimentation skills
• Proven track record of launching programs from scratch (0-to-1)
• Ability to prioritize by impact and move metrics
• Comfort in fast-moving, ambiguous environments with cross-functional collaboration

Responsibilities

• Own the roadmap, strategy, and execution for key lifecycle moments to drive retention and LTV.
• Own data and reporting; design hypothesis-driven A/B tests and dashboards.
• Partner cross-functionally with Product, Data, Engineering, and Creative to integrate lifecycle into the patient experience.
• Design and scale multi-channel campaigns across email, SMS, push, and in-product touchpoints with personalization.
• Turn patient signals into outcomes to shape the roadmap and align stakeholders.

Skills

Lifecycle marketing

Data-driven

A/B testing

Cross-functional

0-to-1 builder

Campaign design

Segmentation

Personalization

Tools

Customer.io

Braze

Iterable

Job description

Nourish, Inc. is building a new Lifecycle Marketing function in New York City. As an early member of the team, you will shape strategy, launch experiments, and establish a durable growth engine for patient engagement.

You will own end-to-end lifecycle moments, drive personalized, cross-channel interventions across email, SMS, push, and in-product experiences, and collaborate closely with Product, Data, and Engineering.