Lifecycle Manager

N26 Inc.; Berlin (NH); On-site; USD 85,000 - 114,000; Full time

Job summary

N26 Inc. is seeking a Lifecycle Manager to own and evolve the lifecycle communication strategy for a core domain, bridging customer insights with business growth. You will lead high-impact campaigns, collaborate with Product Marketing and Analytics, and leverage AI tools to enhance engagement, activation, and retention.

You will design targeted initiatives to optimise Lifetime Value (LTV), drive Primary Account adoption, and maintain regulatory compliance, including GDPR.

Qualifications

• 6+ years of experience in lifecycle marketing, CRM, or customer growth roles.
• Proven track record of multi-channel lifecycle strategies delivering engagement, retention, and LTV.
• Entrepreneurial self-starter who spots opportunities and drives initiatives to completion.
• Strong analytical ability to interpret data and draw actionable insights.
• Collaborative experience with Product Marketing, Analytics, and Creative teams.
• Forward-thinking mindset with interest in AI agents and automated workflows.
• Hands-on proficiency with Braze, Figma, Jira; understanding data privacy (GDPR).

Responsibilities

• Own and evolve the lifecycle communication strategy within your focus domain to drive engagement, activation, and retention.
• Collaborate with Analytics to decode customer behaviour and translate insights into campaign strategies.
• Partner with Product Marketing to translate product features into clear messaging.
• Design and execute initiatives to optimise LTV and drive Primary Account adoption.
• Identify new growth opportunities and lead cross-functional initiatives.
• Champion AI-driven automation to streamline campaigns and personalize experiences.
• Establish holistic A/B testing and longitudinal experiments to measure LTV impact.
• Serve as CRM voice for senior leadership, translating performance into business insights.

Skills

Lifecycle marketing

CRM

Customer growth

Analytics

A/B testing

AI tools

Braze experience

Figma

Jira

Data privacy (GDPR)

Education

Bachelor’s degree or equivalent

Tools

Braze

Figma

Jira

Job description

About the opportunity

As a Lifecycle Manager, you will take ownership of the lifecycle communication strategy for a core domain within our Lifecycle team. In this role, you will bridge customer insight and business growth by translating analytics into impactful customer journeys, optimising customer Lifetime Value (LTV), and accelerating Primary Account adoption. Partnering closely with Product Marketing and leveraging modern automation, predictive models, and emerging AI tools, you will lead high-impact campaigns while maintaining operational excellence and regulatory compliance.

In this role, you will:

• Own and evolve the lifecycle communication strategy within your focus domain to drive user engagement, activation, and long-term retention.


• Collaborate closely with Analytics teams to decode customer behaviour, extract actionable conclusions, and transform insights into effective campaign strategies.


• Partner with Product Marketing to translate complex product features and benefits into clear, compelling customer messaging.


• Design and execute targeted initiatives focused on optimising customer Lifetime Value (LTV) and driving Primary Account adoption.


• Proactively identify new growth opportunities, taking full ownership to push strategic initiatives forward across cross-functional teams.


• Champion innovation by integrating AI agents and automated workflow tools to streamline campaign execution and elevate personalisation.


• Establish holistic A/B testing frameworks and longitudinal experimentation models to continuously measure LTV impact.


• Serve as a key CRM voice for senior leadership, translating campaign performance into high-level business insights.

What you need to be successful:

• 6+ years of experience in lifecycle marketing, CRM, or customer growth roles.


• Proven track record of developing multi-channel lifecycle strategies that deliver measurable impact on engagement, retention, and LTV.


• High drive and an entrepreneurial spirit, acting as a self-starter who actively spots hidden opportunities and takes initiative to drive them to completion.


• Strong analytical acumen with a proven ability to interpret customer data, digest analytical reports, and make data-backed conclusions.


• Exceptional collaborative skills, with experience partnering alongside Product Marketing, Analytics, and Creative teams.


• Forward-thinking, innovative mindset with an enthusiasm for leveraging modern technology, including AI agents and automated workflow solutions.


• Hands‑on proficiency with customer engagement platforms (Braze experience is a strong plus) alongside collaboration tools like Figma and Jira.


• Solid understanding of data privacy rules (GDPR) and regulatory requirements within customer communications.

Who we are

N26 has reimagined banking for today’s digital world. Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use.

We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.

We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.

Equal opportunities for all

At N26, we believe our strength lies in our people and the varied perspectives they bring. We strive to build diverse teams that drive innovation and business success. We actively seek talent from all backgrounds and welcome applications from all genders, cultures, sexual orientations, abilities, neurodiversities, and ages.

We are committed to providing an excellent and accessible candidate experience. If you require any accommodations to make this process work for you, please let us know. We’re here to support you!

Discover more about Diversity & Inclusion at N26: https://n26.com/en-eu/diversity-and-inclusion