Growth Architect, Automated Lifecycle & Retention

Upside; New York, Washington (NY, District of Columbia); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Health coverage

Equity (ISOs)

401(k)

Parental leave

Wellness memberships

Mental health support

Unlimited PTO

Flexible work

Lunch reimbursement

ERGs

L&D stipend

Transparent culture

Mission-driven

Job summary

Upside seeks a Lifecycle Marketing Principal to own and scale its automated consumer lifecycle engine across onboarding, habituation, retention, and referrals. You will partner with product and martech to deliver Braze-driven, cross-platform experiences that drive MAU and engagement in a hybrid NYC or DC environment.

You'll be hands-on with modern marketing platforms (Braze, Iterable, Salesforce Marketing Cloud) to design scalable, always-on programs and an automated advocacy loop.

Qualifications

• 8+ years in Lifecycle Marketing/CRM with strong retention track record.
• Hands-on experience with modern marketing platforms (Braze/Iterable/SFMC).
• Experience building mobile-first lifecycle programs across push, in-app, and content cards.
• Experience with AI tools to automate agents, skills, and workflows.
• Data-driven decision making with test-and-learn mindset.
• Collaborative, strong stakeholder management and communication skills.

Responsibilities

• Own and scale the core lifecycle funnel across onboarding, habituation, reactivation, and referrals.
• Partner with Product and Product Marketing on Braze-orchestrated experiences and off-platform channels (email, push, SMS).
• Define data requirements with martech, analytics, and data science teams.
• Modernize referral and advocacy programs end-to-end.
• Influence leadership and drive autonomous delivery of strategic lifecycle initiatives.

Skills

Lifecycle Marketing

CRM

Mobile-first marketing

AI-driven automation

Data-driven decision making

Cross-functional collaboration

Excellent communication

Education

Bachelor’s degree in Marketing/Business

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Upside seeks a Lifecycle Marketing Principal to own and scale its automated consumer lifecycle engine across onboarding, habituation, retention, and referrals. You will partner with product and martech to deliver Braze-driven, cross-platform experiences that drive MAU and engagement in a hybrid NYC or DC environment.

You'll be hands-on with modern marketing platforms (Braze, Iterable, Salesforce Marketing Cloud) to design scalable, always-on programs and an automated advocacy loop.