Lifecycle Growth Architect

Wwshemi; New York, Washington (NY, District of Columbia); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Equity

401(k)

Parental leave

Job summary

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to scale Upside’s automated full‑funnel lifecycle engine across onboarding, habituation and referrals.

You will partner with product and product marketing on Braze orchestrations, define data needs, and drive acquisition/engagement with scalable, always‑on programs. This role emphasizes autonomy and high accountability in a hybrid DC/NYC setting.

Qualifications

• 8+ years in Lifecycle Marketing and CRM with a mobile-first consumer focus.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Hands-on experience building and architecting automation in Braze, Iterable and Salesforce Marketing Cloud.
• Proven ability to design, implement and optimize lifecycle campaigns across onboarding, activation, retention and referrals.

Responsibilities

• Own and scale the core funnel with automated lifecycle programs across onboarding, habituation and reactivation.
• Partner with Product and Product Marketing to orchestrate Braze‑driven experiences across on/off platform channels.
• Modernize referral and advocacy programs through automated, scalable loops.
• Influence strategy and operate autonomously while guiding the lifecycle team.

Skills

Lifecycle Marketing

CRM

Braze

Iterable

Salesforce MC

AI in Marketing

Data Analysis

Cross-functional

Communication

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce MC

Job description

Upside is seeking a Lifecycle Marketing Principal, Consumer Growth & Experience, to scale Upside’s automated full‑funnel lifecycle engine across onboarding, habituation and referrals.

You will partner with product and product marketing on Braze orchestrations, define data needs, and drive acquisition/engagement with scalable, always‑on programs. This role emphasizes autonomy and high accountability in a hybrid DC/NYC setting.