Lifecycle Growth Automation Specialist

PadSplit; United States; Remote; USD 25,000 - 30,000; Full time

Benefits offered by this job

None

Job summary

PadSplit is seeking a Lifecycle Marketing Automation Specialist to build, scale, and optimize the host journey across email, SMS, push, and in-app messaging. You will design end-to-end flows, set triggers, and validate data quality to drive growth from lead to activation and long-term retention.

You will work hands-on with Iterable, Pardot, SFMC, and Salesforce CRM, ensuring accurate data syncing, lead scoring, and campaign triggers.

Qualifications

• 1–3 years of hands-on lifecycle marketing, marketing operations, or automation.
• Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
• Strong technical fluency to translate briefs into data-driven journeys.

Responsibilities

• Design, build, execute, and optimize multi-channel campaigns across email, SMS, push; engage hosts.
• Monitor and maintain automation flows to ensure consistent delivery and performance.
• Work inside Iterable, Pardot, SFMC, and Salesforce CRM for data flow and triggers.
• Troubleshoot HTML/CSS issues to ensure proper rendering across devices.
• Conduct A/B testing and analyze results to improve engagement.
• Analyze performance data and generate insights to improve strategies.
• Collaborate with creative teams to refine campaign content.

Skills

Lifecycle marketing

Marketing automation

SQL knowledge

REST APIs

Webhooks

Liquid/AMPscript/JS

HTML/CSS

A/B testing

Multi-channel campaigns

Audience segmentation

Data verification

Tools

Iterable

Pardot

Salesforce Marketing Cloud

Salesforce CRM

Job description

PadSplit is seeking a Lifecycle Marketing Automation Specialist to build, scale, and optimize the host journey across email, SMS, push, and in-app messaging. You will design end-to-end flows, set triggers, and validate data quality to drive growth from lead to activation and long-term retention.

You will work hands-on with Iterable, Pardot, SFMC, and Salesforce CRM, ensuring accurate data syncing, lead scoring, and campaign triggers.