Lifecycle CRM Specialist — Automation, SQL & Growth

AppLovin; United States; On-site; USD 130,050 - 200,000; Full time

Benefits offered by this job

Equity eligible

Health insurance

Retirement benefits

Paid time off

Paid holidays

Paid sick leave

Job summary

AppLovin is seeking a CRM marketer focused on lifecycle programs and automation to grow activation, engagement and retention for advertisers. You’ll own end-to-end flows, from signup to active spender, and measure impact with experiments and data-driven insights.

You will work with HubSpot and Salesforce, write SQL queries, and craft email and automated campaigns. A test-and-learn mindset and comfort with big data are essential to succeeding in a fast-moving, outcomes-oriented environment.

Qualifications

• 2–4 years in lifecycle and CRM marketing—hungry to learn and try new tools.
• Tech stack includes HubSpot and Salesforce; comfortable with data layers driving campaigns.
• Proficient in SQL and querying large datasets to derive insights.
• AI-fluent: write email content, design HTML templates, and get campaigns live.

Responsibilities

• Own advertiser lifecycle programs from signup to active spend and retention.
• Ensure CRM data quality by tracing data from the data platform through Salesforce to HubSpot and fix issues at source.
• Set up recurring workflows and automate advertiser outreach and lead follow-up.
• Track end-to-end performance, run tests, iterate and drive improvements.
• Lead expansion efforts beyond email across channels as roadmap progresses.

Skills

Lifecycle marketing

CRM marketing

Data analysis

SQL

Email marketing

AI content tools

Tools

HubSpot

Salesforce

SQL

Job description

AppLovin is seeking a CRM marketer focused on lifecycle programs and automation to grow activation, engagement and retention for advertisers. You’ll own end-to-end flows, from signup to active spender, and measure impact with experiments and data-driven insights.

You will work with HubSpot and Salesforce, write SQL queries, and craft email and automated campaigns. A test-and-learn mindset and comfort with big data are essential to succeeding in a fast-moving, outcomes-oriented environment.