Lifecycle Automation Lead: Multi-Channel Personalization

WHOOP

Boston (MA)

On-site

USD 100,000 - 150,000

Full time

7 hours ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations team in Growth. You will translate lifecycle strategies into sophisticated, personalized experiences across the marketing tech stack and advance automation with AI-powered workflows.

This highly hands-on role focuses on designing, building, and maintaining scalable campaigns across email, push, in-app, SMS, and more, using platforms like Iterable, Hightouch, and SQL-driven data validation.

Qualifications

5+ years of experience in lifecycle marketing automation or a related technical marketing role.
Hands-on experience with multi‑channel campaign orchestration and segmentation.
Proficiency in HTML/CSS email development and dynamic content personalization.

Responsibilities

Design and deploy lifecycle experiences across email, push, in-app, SMS, and emerging channels.
Own hands-on technical campaign development with complex templates and personalization.
Implement across the Lifecycle Marketing stack (audience activation, segmentation, APIs, webhooks).
Build scalable automation and AI-enabled workflows to reduce manual work and speed up campaigns.
Establish and improve standards for QA, data validation, localization, privacy, and governance.