Lifecycle Growth Architect (Digital Adoption)

Mixpanel, Inc.; Oregon; Hybrid; USD 132,000 - 163,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Mental Wellness Benefit

Generous vacation

Parental Leave

Volunteer Time Off

US Benefits

Job summary

Mixpanel seeks an experienced Digital Adoption & Lifecycle Manager to own communication programs driving adoption, retention, and expansion across our digital-only customer base. You will design behavior-based segmentation, craft emails and in-product messages, and set up triggers that move users forward.

This role is highly collaborative with Customer Success, Marketing, and Product, and involves experiments with AI-driven approaches to scaling customer success.

Qualifications

• Experience delivering lifecycle communications in a B2B SaaS environment.
• Excellent, concise writer able to address a technical audience.
• Hands-on with lifecycle and marketing automation platforms.
• Fluent in product analytics and able to pull data to define segments.
• Data-driven problem solver; forms hypotheses and tests with measurable results.
• Collaborative cross-functional partner across marketing, product, and customer success.

Responsibilities

• Design and implement end-to-end lifecycle programs across onboarding, adoption, retention, and expansion.
• Create programs for the entire customer base, tailoring for digital-only vs. accounts with dedicated teams.
• Develop segmentation using product usage, health signals, and account attributes; set triggers and audience rules.
• Write customer-facing copy for email, in-product messaging, and other channels.
• Build campaigns in tools like Customer.io, HubSpot, Braze, Iterable with templates and QA.
• Coordinate with Marketing to align email calendars and avoid inbox crowding.
• Support product-led adoption by translating launches into lifecycle moments; measure impact.

Skills

Lifecycle communications

Strong writing

Marketing automation

Customer analytics

Segmentation

Data-driven

Collaboration

Project management

Tools

Customer.io

HubSpot

Braze

Iterable

Statisfy

Gainsight

Totango

Job description

Mixpanel seeks an experienced Digital Adoption & Lifecycle Manager to own communication programs driving adoption, retention, and expansion across our digital-only customer base. You will design behavior-based segmentation, craft emails and in-product messages, and set up triggers that move users forward.

This role is highly collaborative with Customer Success, Marketing, and Product, and involves experiments with AI-driven approaches to scaling customer success.