Lifecycle & Adoption Programs Lead

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own communications that drive adoption, retention, and expansion across our digital-only customer base. You’ll write emails and in-product messages, define segmentation and triggers, and partner with Marketing, Product, and Customer Success to create cohesive lifecycle programs.

You’ll build end-to-end campaigns, instrument results in Mixpanel, run experiments, and help shape an agentic customer success vision as the product evolves.

Qualifications

• Experience in customer lifecycle communications, post-sale adoption, retention and expansion.
• Strong writing ability, concise and useful for a technical audience.
• Hands-on with lifecycle and marketing automation platforms; can build campaigns end-to-end.

Responsibilities

• Build lifecycle communications end-to-end across onboarding, adoption, retention and expansion.
• Create programs for full customer base, with emphasis on digital-only customers.
• Design segmentation using product usage, health signals, lifecycle stage, and attributes; define triggers.
• Write copy for emails, in-product messages, and other digital channels in Mixpanel's voice.
• Build and ship campaigns in tools like Customer.io, HubSpot, Braze, Iterable; define audience logic, templates, QA.
• Partner with Marketing on shared email calendar to ensure coherent experience.
• Support product-led initiatives by translating launches into lifecycle moments to drive value.
• Keep lifecycle messaging current as product changes; retire stale content.
• Define success metrics; instrument in Mixpanel; run regular reporting on engagement and retention.
• Run experiments on subject lines, timing, sequencing, channel mix, and audience definition.
• Collaborate with customer-facing teams to learn resonance and translate into programs.
• Pilot agentic approaches to scaled customer success and determine what to automate.
• Identify data/tooling gaps and propose fixes; this program is new.

Skills

Customer lifecycle communications

Excellent writer

Data-driven decision making

Collaboration

Segmentation

Experimentation

Independent project management

Ambiguity tolerance

Tools

Customer.io

HubSpot

Braze

Iterable

Statisfy

Gainsight

Totango

Mixpanel

Job description

Mixpanel is seeking a Digital Adoption & Lifecycle Manager to own communications that drive adoption, retention, and expansion across our digital-only customer base. You’ll write emails and in-product messages, define segmentation and triggers, and partner with Marketing, Product, and Customer Success to create cohesive lifecycle programs.

You’ll build end-to-end campaigns, instrument results in Mixpanel, run experiments, and help shape an agentic customer success vision as the product evolves.