Lifecycle Growth Architect

Cursor; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Anysphere, Inc. in San Francisco seeks a Senior Lifecycle Growth PMM to own lifecycle programs across Grok, Grok Bot, X, Cursor and the API. You’ll blend product growth, lifecycle marketing and engineering to design and ship programs that drive revenue.

You’ll work with product, data and engineering to build audiences, triggers, experiments and multi-channel journeys, focusing on incremental lift, retention and value across self-serve and enterprise segments.

Qualifications

• 8+ years in Lifecycle, Growth PMM or Product Growth at a high-growth product company.
• Real technical depth. You write SQL, you know how events, identity and attributes fit together, and you're comfortable with APIs, webhooks and warehouse syncs.
• Hands-on experience running complex programs in a major lifecycle platform, such as Braze, Customer.io or Iterable.
• Experience shipping in-product messaging or experiments alongside product and engineering.
• A history of building lifecycle systems with engineering, not just running campaigns on top of them.
• Programs you can point to that moved revenue, paid users or retention, with holdouts to back it up.

Responsibilities

• Strategy and roadmap: Own lifecycle end to end across our suite of products across activation, conversion, paid, expansion, retention and winback.
• Data and audiences: Use SQL and product data to size opportunities, build audiences and triggers behind each program, and prove revenue impact.
• Journeys: Architect multi-step programs across email, push and in-app with event-based triggers and personalization.
• Systems: Improve data model lifecycle runs on identity, events, attributes and eligibility, and work with engineering on warehouse syncs, APIs and webhooks.
• Measurement: Run programs as experiments with proper holdouts and measure incremental lift.
• Portfolio: Manage lifecycle as a portfolio of programs, scaling those that work and retiring others.
• In-product: Own in-product messaging and experiments from onboarding to post-purchase tours, collaborating with product and engineering.
• Tooling: Build internal tools and automated QA to ship programs faster.

Skills

Lifecycle Growth PMM

Product Growth

SQL

APIs

Experimentation

Tools

Braze

Customer.io

Iterable

Job description

Anysphere, Inc. in San Francisco seeks a Senior Lifecycle Growth PMM to own lifecycle programs across Grok, Grok Bot, X, Cursor and the API. You’ll blend product growth, lifecycle marketing and engineering to design and ship programs that drive revenue.

You’ll work with product, data and engineering to build audiences, triggers, experiments and multi-channel journeys, focusing on incremental lift, retention and value across self-serve and enterprise segments.