Campaign Automation Manager

Bed Bath & Beyond, Inc.; Nashville (TN); On-site; USD 55,000 - 90,000; Full time

Job summary

Bed Bath & Beyond is seeking a Marketing Automation Specialist to set up and maintain marketing platforms, work with cross-functional teams, and drive email and push campaigns. You will build lifecycle programs, run tests, and deliver performance reports to stakeholders.

The role requires strong Excel skills, analytical thinking, and the ability to operate in a fast-paced environment. Collaboration with design, content, and development teams is essential.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.
• Strong Excel skills and analytical mindset.
• Experience with email marketing or marketing automation is preferred.
• Knowledge of SQL/HTML is a plus.
• Excellent time management and communication skills.

Responsibilities

• Set up and maintain marketing automation platforms.
• Collaborate with design/UX, content, and developers on strategies and tactics.
• Build and manage Email & Push lifecycle campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers, and layout to drive results.
• Create reports for email marketing initiative results and share with stakeholders.
• Understand operations, systems, and data related to email and push programs.
• Collaborate with Automation Managers to optimize campaigns based on results.
• Coordinate with design, merchandising, FED and other departments as needed.
• Provide strategic direction to optimize KPIs of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with DBAs, Marketing Analytics, FED & development teams for segmentation and personalization.
• Create ad hoc queries and analyses for end-users.

Skills

English copy editing

Time management

Communication skills

Multitasking under pressure

Fast learner

Education

Bachelor’s degree in Marketing/Business/Rel.

Tools

Braze

SQL

HTML

MS Excel

Job description

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

• Setup and maintain a variety of marketing automation platforms
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and push programs
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns
• Create personalized, ad-hoc, and automated campaigns
• Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization
• Create ad hoc queries, analyses and reports as needed, optimized for end-usersPerform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Job Requirements

• Competent in Microsoft Excel and other Microsoft Office programs.
• Ability to multitask in highly stressful situations.
• Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
• English copy editing skills
• Time management and communication skills.
• Familiarity with Braze a plus, but not required.
• 1+ years Email Marketing experience
• Ability to learn quickly and work efficiently in a fast paced environment.
• Must be able to handle operational schedules and production work.
• Availability to work beyond normal business hours (including weekends), as needed

Skills

• Familiarity with SQL and/or HTML a plus, but not required.
• MS-Excel

Education

Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.

Certifications

Physical Requirements

This position requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Physical Requirements

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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