Campaign Automation Manager

Overstock.com; Nashville (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

Bed Bath & Beyond is seeking an Email Marketing Specialist to setup and optimize marketing automation platforms and manage lifecycle campaigns in a fast-paced environment. You will collaborate with design, content, and development teams to drive strategy and tactics that improve engagement.

The role requires 1+ years of Email Marketing experience and strong analytical skills. Proficiency in Excel and English copy editing is expected, with opportunities to work beyond normal hours as needed.

Qualifications

• 1+ years of Email Marketing experience.
• Proficiency in Excel and Microsoft Office.
• Strong analytical skills and attention to detail.
• Ability to learn quickly in a fast-paced environment.
• English copy editing skills.

Responsibilities

• Set up and maintain a variety of marketing automation platforms.
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and push programs.
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed.
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization.
• Create ad hoc queries, analyses and reports as needed, optimized for end-users.
• Perform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Skills

Email Marketing

SQL familiarity

HTML knowledge

MS-Excel

English copy editing

Time management

Multitasking

Education

Bachelor's degree in Marketing, Economics, Finance, Information Systems, Business Management or related field

Job description

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

• Setup and maintain a variety of marketing automation platforms
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and pushprograms
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns
• Create personalized, ad-hoc, and automated campaigns
• Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization
• Create ad hoc queries, analyses and reports as needed, optimized for end-users
• Perform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Job Requirements

• Competent in Microsoft Excel and other Microsoft Office programs.
• Ability to multitask in highly stressful situations.
• Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
• English copy editing skills
• Time management and communication skills.
• Familiarity with Brazea plus, but not required.
• 1+ yearsEmail Marketing experience
• Ability to learn quickly and work efficiently in a fast paced environment.
• Must be able to handle operational schedules and production work.
• Availability to work beyond normal business hours (including weekends), as needed

Skills

• Familiarity with SQL and/or HTML a plus, but not required.
• MS-Excel

Education

Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.

Certifications

Physical Requirements

This position requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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