Lifecycle & Email Marketing Lead - Remote

Jobicy; United States; Teletrabalho; USD 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Work From Home

Competitive salary

Learning opportunities

Great culture

Sabbatical

Resumo da oferta

Fresh Prints is hiring a Lifecycle & Email Marketing Manager to own our email and SMS content, from subject lines to CTAs, across campaigns and lifecycle flows. You’ll craft messages for a college-age audience with a distinct voice, and build a content engine that amplifies brand moments.

You’ll own lifecycle programs (welcome, post-purchase, cart and browse abandonment, re‑engagement, win-back), segment audiences, test ideas, and use data to continuously improve performance and deliverability

Qualificações

• 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
• Hands-on experience with ESP or marketing automation platforms (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
• Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and segmentation logic behind them
• Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators
• Basic HTML/CSS comfort for email (troubleshoot and adjust templates)
• Strong written communication with personality, not marketing-speak
• Experience writing for a consumer audience; B2C or DTC background preferred over B2B or enterprise

Responsabilidades

• Own email and SMS conceptualization — subject lines, preview text, headers, body, and CTAs across all major marketing moments
• Work with brand and creative teams on design and copy so every send feels on-brand
• Develop a campaign content calendar that ladders into the broader marketing calendar
• Own A/B testing for subject lines, content approaches, and CTAs and apply learnings
• Write messages that resonate with a college-age audience and feel tailored, not generic

Conhecimentos

Email marketing

Lifecycle marketing

Content creation

Campaign management

A/B testing

SMS marketing

Ferramentas

Iterable

Klaviyo

HubSpot

Braze

Descrição da oferta de emprego

Fresh Prints is hiring a Lifecycle & Email Marketing Manager to own our email and SMS content, from subject lines to CTAs, across campaigns and lifecycle flows. You’ll craft messages for a college-age audience with a distinct voice, and build a content engine that amplifies brand moments.

You’ll own lifecycle programs (welcome, post-purchase, cart and browse abandonment, re‑engagement, win-back), segment audiences, test ideas, and use data to continuously improve performance and deliverability