Lifecycle & Content Marketing Leader (Remote)

StrongMind; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Unlimited PTO

Holiday week off

Job summary

StrongMind seeks a Lifecycle & Content Marketing Lead to design and execute end-to-end lifecycle marketing initiatives. You’ll craft messaging and content to move families from awareness to enrollment and support customers through product journeys.

This role blends strategy with hands-on execution in a remote-first environment. You’ll collaborate with Marketing leaders and cross-functional teams to optimize campaigns across email, web, paid media, and organic channels using data-driven insights

Qualifications

• 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
• Demonstrated hands-on experience managing lifecycle programs and paid digital campaigns.
• Experience building and optimizing lifecycle or nurture programs.
• Strong writing and messaging skills, adaptable voice for audiences.
• Experience with customer journey mapping, segmentation, conversion, and retention strategies.
• Strong understanding of email, CRM, Marketing automation, and campaign performance.
• Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms.
• Experience building and managing paid digital campaigns, including structure, audiences, bidding, budgets, and optimization.

Responsibilities

• Build and optimize lifecycle journeys across email, nurture, onboarding, and retention.
• Develop paid digital strategies based on audience and funnel stage.
• Coordinate cross-functional teams to deliver integrated campaigns and customer journeys.
• Write or refine copy for lifecycle programs, websites, and emails.
• Test subject lines, CTAs, landing-page messaging, and content formats.
• Analyze performance and translate data into actionable recommendations.

Skills

Lifecycle marketing

Content marketing

Paid media

Email marketing

Messaging & copywriting

Customer journeys

Data-driven optimization

AI-enabled workflows

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Customer.io

GA4

Google Ads

Meta Ads

Job description

StrongMind seeks a Lifecycle & Content Marketing Lead to design and execute end-to-end lifecycle marketing initiatives. You’ll craft messaging and content to move families from awareness to enrollment and support customers through product journeys.

This role blends strategy with hands-on execution in a remote-first environment. You’ll collaborate with Marketing leaders and cross-functional teams to optimize campaigns across email, web, paid media, and organic channels using data-driven insights