Lifecycle Email Marketing Lead — Pardot/MC, Flexible Hours

Tech Ladies, Inc.; United States; Remote; USD 105,000 - 125,000; Full time

Benefits offered by this job

Flexible schedule

Medical/Dental/Vision/Life/401(k)

Job summary

IPQS is seeking a hands-on Email Marketing and Pardot Manager to own email campaigns, lead nurture, and marketing automation. You’ll administer Pardot (Account Engagement), build journeys, and optimize campaigns to drive engagement, pipeline, and retention.

You’ll partner with content, sales, product, and leadership to turn ideas into live programs quickly, while maintaining scalable processes across the org.

Qualifications

• 1–3+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Hands-on Pardot or Marketing Cloud administration experience.
• Experience building and optimizing automated nurture campaigns.
• Strong Salesforce CRM knowledge including tracking and lifecycle stages.
• Experience with email segmentation, deliverability, and suppression practices.
• Knowledge of UTM parameters, attribution, and campaign reporting.
• Ability to create conversion-focused emails, landing pages, and forms.

Responsibilities

• Plan, build, deploy, and optimize email campaigns across lifecycle.
• Create audience segments using CRM data and engagement behavior.
• Build Pardot emails, templates, landing pages, forms, and automation rules.
• Develop nurture journeys for leads, content downloads, events, and upsell.
• Manage campaign tracking, Salesforce associations, lead scoring, and routing.
• Test emails, forms, landing pages, and Salesforce handoffs before launch.
• Monitor deliverability, list health, and suppression logic.
• Analyze campaign performance and improve targeting and messaging.
• Partner with content, sales, product, and leadership to operationalize ideas.
• Maintain clean, scalable Pardot processes.

Skills

Pardot Admin

Salesforce CRM

Email Marketing

Lifecycle Marketing

Campaign Analytics

Lead Routing

A/B Testing

Tools

Pardot

Marketing Cloud (Account Engagement)

Job description

IPQS is seeking a hands-on Email Marketing and Pardot Manager to own email campaigns, lead nurture, and marketing automation. You’ll administer Pardot (Account Engagement), build journeys, and optimize campaigns to drive engagement, pipeline, and retention.

You’ll partner with content, sales, product, and leadership to turn ideas into live programs quickly, while maintaining scalable processes across the org.