Email Marketing Manager

Tech Ladies, Inc.; United States; Remote; USD 105,000 - 125,000; Full time

Benefits offered by this job

Flexible schedule

Medical/Dental/Vision/Life/401(k)

Job summary

IPQS is seeking a hands-on Email Marketing and Pardot Manager to own email campaigns, lead nurture, and marketing automation. You’ll administer Pardot (Account Engagement), build journeys, and optimize campaigns to drive engagement, pipeline, and retention.

You’ll partner with content, sales, product, and leadership to turn ideas into live programs quickly, while maintaining scalable processes across the org.

Qualifications

• 1–3+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Hands-on Pardot or Marketing Cloud administration experience.
• Experience building and optimizing automated nurture campaigns.
• Strong Salesforce CRM knowledge including tracking and lifecycle stages.
• Experience with email segmentation, deliverability, and suppression practices.
• Knowledge of UTM parameters, attribution, and campaign reporting.
• Ability to create conversion-focused emails, landing pages, and forms.

Responsibilities

• Plan, build, deploy, and optimize email campaigns across lifecycle.
• Create audience segments using CRM data and engagement behavior.
• Build Pardot emails, templates, landing pages, forms, and automation rules.
• Develop nurture journeys for leads, content downloads, events, and upsell.
• Manage campaign tracking, Salesforce associations, lead scoring, and routing.
• Test emails, forms, landing pages, and Salesforce handoffs before launch.
• Monitor deliverability, list health, and suppression logic.
• Analyze campaign performance and improve targeting and messaging.
• Partner with content, sales, product, and leadership to operationalize ideas.
• Maintain clean, scalable Pardot processes.

Skills

Pardot Admin

Salesforce CRM

Email Marketing

Lifecycle Marketing

Campaign Analytics

Lead Routing

A/B Testing

Tools

Pardot

Marketing Cloud (Account Engagement)

Job description

Own the email engine behind IPQS growth.

IPQS is a trusted platform to combat fraud in all its forms, using cyberthreat intelligence, IP and device fingerprinting, and email and phone validation. We are transforming fraud prevention, account security, and digital marketing through an obsession with accurate, timely data from proprietary sources.

Thousands of companies, including many Fortune 500 businesses, rely on IPQS for risk mitigation, enhanced deliverability, and reduced abuse.

We’re looking for a hands‑on Email Marketing and Pardot Manager to own email marketing, lead nurture, and marketing automation programs.

You’ll be the primary Pardot, now Marketing Cloud Account Engagement, administrator and will build, launch, measure, and optimize email campaigns, landing pages, forms, automations, and lead‑routing processes. You’ll combine strong creative judgment with technical expertise to create campaigns that generate engagement, pipeline, and customer retention.

What you’ll do

• Plan, build, deploy, and optimize email campaigns across the prospect and customer lifecycle.
• Create audience segments using CRM data, engagement behavior, lifecycle stage, firmographic data, and campaign activity.
• Build and manage Pardot emails, templates, landing pages, forms, dynamic lists, automation rules, completion actions, Engagement Studio programs, and reporting.
• Develop nurture journeys for new leads, content downloads, events, sales follow‑up, inactive prospects, and customer expansion.
• Manage campaign tracking, UTM parameters, form attribution, Salesforce campaign associations, lead scoring, and lead‑routing processes.
• Test emails, forms, landing pages, links, automation logic, tracking, and Salesforce handoffs before launch.
• Monitor deliverability, list health, suppression logic, unsubscribe activity, and email engagement.
• Analyze campaign performance and improve targeting, messaging, creative, timing, calls to action, and conversion paths.
• Partner with content, sales, product, and leadership to turn campaign ideas into live marketing programs quickly.
• Maintain clean, documented, and scalable Pardot processes.

What you’ll bring

• One to three or more years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, or a related field.
• Deep hands‑on Pardot or Marketing Cloud Account Engagement administration experience.
• Experience building and optimizing automated nurture campaigns in Engagement Studio.
• A strong understanding of Salesforce CRM, including campaign tracking, lead and contact data, lifecycle stages, and lead ownership.
• Experience with email segmentation, deliverability, list hygiene, consent management, and suppression practices.
• Strong knowledge of UTM parameters, attribution, lead routing, and campaign reporting.
• Experience building conversion‑focused emails, landing pages, and forms.
• The ability to troubleshoot Pardot, tracking, form, automation, and Salesforce sync issues independently.

Pay and benefits

• Base salary$105,000–$125,000 Compensation Base salary based on experience
• Schedule Flexible hours and flexible time off
• Benefits Medical, dental, vision, life insurance, and 401(k)

IPQS is an equal opportunity employer and welcomes applicants from all backgrounds.