Lifecycle Marketing Automation Lead

The Keller Group; Phoenix (AZ); In loco; USD 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

The Keller Group is seeking a Marketing Automation Specialist to own and optimize nurture programs in Pardot and related platforms in the Greater Phoenix area. You will design automated journeys, craft messages, and use results to improve performance, focusing on re-engagement of dormant leads and nurturing new prospects.

You will collaborate with digital marketing peers, create educational content, and contribute to broader campaigns once core nurture programs are established.

Competenze

• 4+ years of experience in lead generation or high-volume environments.
• Experience building automated, segmented workflows in a marketing platform (Pardot/CRM, HubSpot, Marketo, etc).
• CRM + SMS marketing experience and familiarity with landing page or form-building tools.
• HTML/CSS skills for editing email templates.
• Strong writing for nurturing and lifecycle content and campaigns.

Mansioni

• Own automated nurture and lead-recycling programs in Pardot/CRM.
• Keep new leads informed and engaged between intake and sales follow-up.
• Create guides, calculators, and opt-in content to grow email/SMS audience.
• Strategize and plan ongoing email and SMS campaigns for warm, mid-funnel leads.
• Draft and refine email and SMS messaging for nurture and re-engagement.
• Use performance data to optimize segments and channels for nurture.

Conoscenze

Lead generation

Marketing automation

Email marketing

Copywriting

Analytics

Strumenti

Pardot

HubSpot

Marketo

ActiveCampaign

Descrizione del lavoro

The Keller Group is seeking a Marketing Automation Specialist to own and optimize nurture programs in Pardot and related platforms in the Greater Phoenix area. You will design automated journeys, craft messages, and use results to improve performance, focusing on re-engagement of dormant leads and nurturing new prospects.

You will collaborate with digital marketing peers, create educational content, and contribute to broader campaigns once core nurture programs are established.