Lifecycle Email Campaign Lead (CRM & A/B Testing)

Starlink; Bastrop (TX); On-site; USD 110,000 - 180,000; Full time

Job summary

SPACEX is seeking a Communications Manager to own the data, logic, and reporting that power consumer email programs. You’ll define audiences, set targeting rules, and validate eligibility and offers to ensure reproducible production campaigns.

The role covers evergreen, promotional, nurture, abandoned cart, and post-purchase emails, plus follow-ups and segment-specific campaigns. Strong collaboration with platform/engineering is required.

Qualifications

• Bachelor’s degree required.
• 3+ years in lifecycle marketing, CRM, growth, or consumer communications, owning automated email programs in production.

Responsibilities

• Own audience definitions, targeting rules, eligibility logic, nested conditionals, and conversion reporting for consumer email; keep them current against product and brief.
• Validate and document sources, decision rules, and results so every send is reproducible and auditable in production.
• Issue a write-up for each campaign, confirm it matches requirements before go-live, and own ongoing performance reporting after instrumentation: dashboards and regular reporting on sends, clicks, attributed orders, conversion vs. other markets, and post-purchase revenue impact.
• Own pre-purchase sequences end-to-end: nurture, abandoned cart, and related lead follow-up — targeting, branching logic, and content.
• Own all platform-based automated post-purchase emails: targeting, nested conditional logic, templates, triggers, and production reliability.
• Scale upsell and upgrade campaign management — eligibility logic, audience rules, testing, and reporting — into repeatable, high-volume programs.
• Support Residential- and Roam-specific campaigns with distinct tracking, organized tests, and market-level conversion reporting.
• Stand up behavior-based sends using existing tools and documented processes (for example, a reliability email to leads who visited the Reliability page).
• Run A/B tests as versioned, repeatable campaigns and promote winning variants into standard programs.
• Partner with the platform/engineering team to identify capability gaps (audience tooling, template complexity, trigger reliability, reporting) and advocate for software-engineering work that unblocks scale.

Skills

Lifecycle marketing

CRM

Growth marketing

Consumer communications

Education

Bachelor's degree

Tools

SQL

Job description

SPACEX is seeking a Communications Manager to own the data, logic, and reporting that power consumer email programs. You’ll define audiences, set targeting rules, and validate eligibility and offers to ensure reproducible production campaigns.

The role covers evergreen, promotional, nurture, abandoned cart, and post-purchase emails, plus follow-ups and segment-specific campaigns. Strong collaboration with platform/engineering is required.