Lifecycle & Demand Marketing Manager - B2B SaaS Growth

Different Technologies Pty Ltd.; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Different Technologies Pty Ltd. is seeking a data-driven marketing professional to lead demand generation for our B2B SaaS products in the United States.

You’ll own paid channels, nurture leads, and collaborate across marketing, sales, and product to move prospects from awareness to adoption. You’ll use HubSpot, AI tools, and lifecycle programs to optimize funnels, build dashboards, run experiments, and improve revenue.

Formación

• Experience building demand gen and lifecycle programs for B2B SaaS.
• Strong HubSpot expertise and data-driven decision making.
• Ability to lead cross-functional teams including sales and product.
• Fluent in analytics, funnel math, and experiments.
• Customer-focused mindset with a growth orientation.

Responsabilidades

• Track revenue-driven funnel performance and optimize from first touch to closed deals.
• Nurture leads with signals and intent, coordinating with the BDR team.
• Build campaigns in HubSpot, including forms, workflows, emails, landing pages.
• Design lifecycle and education paths to move prospects through funnel and onboarding.
• Collaborate with sales on targeting, handoffs, and feedback.
• Plan and promote events, webinars, and email campaigns.
• Leverage AI tools for content, scoring, routing, and reporting.
• Own execution and communicate risks and needs clearly.

Conocimientos

B2B SaaS

Revenue-first

Numbers minded

AI fluency

Paid media

Collaboration

Organized

Startup-ready

Cross-functional

Descripción del empleo

Different Technologies Pty Ltd. is seeking a data-driven marketing professional to lead demand generation for our B2B SaaS products in the United States.

You’ll own paid channels, nurture leads, and collaborate across marketing, sales, and product to move prospects from awareness to adoption. You’ll use HubSpot, AI tools, and lifecycle programs to optimize funnels, build dashboards, run experiments, and improve revenue.