Head of Demand Gen, B2B SaaS Growth

US Health Partners, LLC; New York (NY); Híbrido; USD 120.000 - 190.000; Jornada completa

Descripción de la vacante

Causaly is redefining how biomedicine knowledge is discovered and applied. We are seeking a data-driven marketing leader to drive demand generation and revenue growth in a global B2B SaaS environment.

You will craft multi-channel campaigns, optimize HubSpot usage, and partner with sales, product, and GTM teams to expand our global customer base. The ideal candidate has extensive experience in growth marketing, strong CRM and analytics proficiency, and a proven ability to create measurable

Formación

• 5+ years of experience in demand generation or growth marketing in B2B SaaS.
• Demonstrated success in developing and executing growth marketing strategies and campaigns.
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.
• A creative thinker with a passion for innovation and driving results.

Responsabilidades

• Develop and manage Demand Generation campaigns across paid advertising, events, email, webinars, and content campaigns.
• Manage the demand generation budget and optimize ROI and growth.
• Utilize HubSpot to report on campaign and channel performance.
• Lead marketing technology adoption to meet goals.
• Collaborate with marketing, GTM and product teams to optimize campaigns and scale reach.
• Conduct in-depth market research to identify growth opportunities.

Conocimientos

Demand generation

Growth marketing

B2B SaaS

CRM experience

Analytics

Cross-functional collaboration

Creative thinker

Herramientas

HubSpot

CRM systems

Analytics tools

Descripción del empleo

About us:

Causaly is redefining how humans acquire knowledge and develop insights in biomedicine. Our AI-powered platform enables researchers and decision-makers to discover and interpret evidence from millions of scientific publications, clinical trials, regulatory documents, and other complex data sources in minutes.

We are building the world’s most advanced biomedical knowledge platform, powered by a high-precision Knowledge Graph and GenAI capabilities. Our technology is already used by leading biopharmaceutical organizations to accelerate drug discovery, improve safety, and drive better decision-making.

Backed by top-tier investors including ICONIQ, Index Ventures, Pentech, and Marathon, we are scaling rapidly and expanding our product suite and market presence.

About the Role:

In this role, you will be responsible for driving Causaly’s ongoing revenue success. You will play a crucial role in creating demand and converting into pipeline within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This role requires a data-driven, creative, and strategic marketing leader. The ideal candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results, and identifying new opportunities to expand our global customer base.

What you will do:

• Develop and manage Demand Generation campaigns, using a wide range of channels and strategies (paid advertising, events, email marketing, webinars, content acquisition, etc.)

• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI

• Utilize and optimize Hubspot to accurately report on campaign and channel performance

• Lead marketing technology adoption that will enable the team to meet its goals

• Team with the broader marketing team, GTM team and product team to optimise marketing campaigns and initiatives to achieve planned goals and scale reach

• Conduct in-depth market research to identify new opportunities for growth
  

What is needed to succeed:

• 5+ years of experience in demand generation or growth marketing in B2B SaaS

• Demonstrated success in developing and executing growth marketing strategies and campaigns.

• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.

• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.

• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.

• A creative thinker with a passion for innovation and driving results.

We are on a mission to accelerate scientific breakthroughs for ALL humankind, and we are proud to be an equal opportunity employer. We welcome applications from all backgrounds and fairly consider qualified candidates without regard to race, ethnic or national origin, gender, gender identity or expression, sexual orientation, disability, neurodiversity, genetics, age, religion or belief, marital/civil partnership status, domestic / family status, veteran status or any other difference.