Growth Marketing Lead - US B2B Demand & Growth

NotaryPro Technologies Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Remote-first

Market entry ownership

Bonus program

Job summary

NotaryPro Technologies Inc. is seeking a senior growth marketer to own the US B2B demand-generation and funnel-optimization effort. You will drive paid, organic, content, and lifecycle campaigns; own pages and the outbound outreach; and align with Sales to move opportunities through the pipeline.

Join a remote-first team with ownership of market-entry across the United States, strong analytics in GA4 and Clarity, and a data-driven culture that rewards experimentation and impact.

Qualifications

• 6+ years in growth, demand generation, or B2B marketing, with at least 2 years in a senior or lead capacity.
• Proven record building a B2B acquisition motion from an early stage.
• Experience building and refining ICPs and targeting.
• Fluency with the US B2B buyer in professional services sectors.

Responsibilities

• Build US B2B acquisition mix: paid, organic, content, and lifecycle.
• Own conversion on US landing pages and the B2B intake path.
• Turn our 50-state SEO footprint into qualified inbound leads.
• Own the US web marketing estate: landing pages, campaign pages, and lead-gen paths.
• Collaborate with Product and Development to scope, build, and ship pages for lead capture.
• Write briefs for developers and own testing after go-live.
• Maintain page performance: load speed, mobile parity, forms, and conversion rate.
• Own outbound list-building, segmentation, and messaging for SDR and agency-led outreach.
• Manage outbound vendor relationships and measure meetings-booked performance.
• Test new verticals and prune non-performing ones.
• Own the US B2B funnel: leads -> MQL -> meeting booked -> meeting held -> closed.
• Instrument in GA4, Pipedrive, and Clarity; report weekly.
• Drive down CPA and cost per qualified meeting.

Skills

Growth marketing

Demand generation

B2B marketing

Lead generation

Analytics GA4

Cross-functional collaboration

Outbound sequencing

Pipedrive

Clarity

Tools

GA4

Pipedrive

Clarity

Job description

NotaryPro Technologies Inc. is seeking a senior growth marketer to own the US B2B demand-generation and funnel-optimization effort. You will drive paid, organic, content, and lifecycle campaigns; own pages and the outbound outreach; and align with Sales to move opportunities through the pipeline.

Join a remote-first team with ownership of market-entry across the United States, strong analytics in GA4 and Clarity, and a data-driven culture that rewards experimentation and impact.