Lifecycle Demand Gen Architect

Pacvue Corporation; Seattle (WA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

Paid holidays

Floating holidays

Medical, dental, vision, FSA/HSA with‑

Life Insurance

Pet Insurance

401k with employer match

Volunteer time off (up to 2 days)

Wellhub and Peloton membership

Fertility and family-building support

Job summary

Pacvue Corporation is seeking an experienced marketer to own the technical build and orchestration of email and lifecycle campaigns. You will manage HubSpot architectures, audience segmentation, workflows, and landing pages while ensuring clean attribution across platforms.

The role blends hands-on execution with strategic testing and optimization. You will also contribute to sales-focused follow-up, provide QA for campaign builds, and develop data-driven dashboards that highlight performance

Qualifications

• 5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
• Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
• Strong analytical skills with experience building reporting and identifying areas for improvement.
• Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.
• Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.
• Strong email copywriting skills. Comfortable writing and editing clear, on-brand nurture and campaign copy, not just building the emails.
• Familiarity with Gong or similar sales enablement tools is a plus.

Responsibilities

• Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
• Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.
• Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.
• Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
• Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
• Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
• Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
• Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
• Identify and implement opportunities to templatize and streamline recurring builds for scale.

Skills

HubSpot campaigns

Salesforce

Marketing automation

A/B testing

Analytics

Email copywriting

QA mindset

Gong familiarity

Tools

HubSpot

Salesforce

VWO/Optimizely

Job description

Pacvue Corporation is seeking an experienced marketer to own the technical build and orchestration of email and lifecycle campaigns. You will manage HubSpot architectures, audience segmentation, workflows, and landing pages while ensuring clean attribution across platforms.

The role blends hands-on execution with strategic testing and optimization. You will also contribute to sales-focused follow-up, provide QA for campaign builds, and develop data-driven dashboards that highlight performance