Lifecycle-Driven Demand Gen Manager

Pacvue Corporation; United States; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

Paid holidays

Medical insurance

Dental insurance

Vision insurance

FSA/HSA with employer contribution

Life Insurance

Pet Insurance

401k with Employer Match

Volunteer time off

Wellhub membership

Peloton membership

Carrot fertility support

Job summary

Pacvue Corporation is seeking a hands-on Growth Marketing Operations leader to own the technical build of lifecycle campaigns in HubSpot, while partnering with the marketing team to turn strategy into flawless execution. You will manage campaign QA, attribution, and reporting, and actively contribute to lifecycle marketing through testing and optimization.

Ideal candidates bring 5+ years in HubSpot with Salesforce knowledge, strong analytics, and proven experience running A/B or multivariate

Qualifications

• 5+ years hands‑on, expert‑level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
• Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
• Strong analytical skills with experience building reporting and identifying areas for improvement.
• Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.
• Detail‑oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.
• Strong email copywriting skills. Comfortable writing and editing clear, on‑brand nurture and campaign copy, not just building the emails.
• Familiarity with Gong or similar sales enablement tools is a plus.

Responsibilities

• Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
• Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.
• Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.
• Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
• Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
• Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
• Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
• Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
• Identify and implement opportunities to templatize and streamline recurring builds for scale.

Skills

HubSpot

Salesforce

Marketing automation

Email copywriting

A/B testing

QA testing

Gong familiarity

Tools

VWO

Optimizely

Job description

Pacvue Corporation is seeking a hands-on Growth Marketing Operations leader to own the technical build of lifecycle campaigns in HubSpot, while partnering with the marketing team to turn strategy into flawless execution. You will manage campaign QA, attribution, and reporting, and actively contribute to lifecycle marketing through testing and optimization.

Ideal candidates bring 5+ years in HubSpot with Salesforce knowledge, strong analytics, and proven experience running A/B or multivariate