Lifecycle & Customer Marketing Lead - Remote, High Impact

Breezeway; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Breezeway is hiring a Lifecycle & Customer Marketing Manager to own engagement at every stage of the customer journey. Youll report to the VP of Marketing and partner cross-functionally to drive pipeline, adoption, and advocacy.

What You'll Do includes mapping the pre-sale path with lead scoring and nurturing, plus launching post-sale onboarding, adoption, expansion, and renewal programs across email and in-app channels. You will run A/B tests and scale campaigns using AI tools.

Qualifications

• 5+ years in lifecycle or customer marketing with a track record of moving revenue metrics.
• Deep hands-on expertise with marketing automation platforms like HubSpot, Marketo, or Braze.
• Strong command of segmentation, lead scoring, and data hygiene, plus a rigorous testing mindset.

Responsibilities

• Map, build, and optimize the pre-sale path from lead to opportunity, including lead scoring and nurture.
• Launch post-sale onboarding, adoption, expansion, and renewal programs across email and in-app channels.
• Run A/B tests, measure funnel performance, and scale campaigns using AI tools.

Skills

Lifecycle marketing

Marketing automation

Lead scoring

Tools

HubSpot

Marketo

Braze

Job description

Breezeway is hiring a Lifecycle & Customer Marketing Manager to own engagement at every stage of the customer journey. Youll report to the VP of Marketing and partner cross-functionally to drive pipeline, adoption, and advocacy.

What You'll Do includes mapping the pre-sale path with lead scoring and nurturing, plus launching post-sale onboarding, adoption, expansion, and renewal programs across email and in-app channels. You will run A/B tests and scale campaigns using AI tools.