Lifecycle Marketing Lead - Remote-First, AI-Driven Growth

Breezeway; Oregon; Hybrid; USD 110,000 - 160,000; Full time

Job summary

Breezeway is seeking a Lifecycle & Customer Marketing Manager to own the pre-sale and post-sale journey, from lead to customer advocacy. You will build onboarding, adoption, and renewal programs, leveraging HubSpot and AI to personalize campaigns for target audiences.

You’ll partner with Demand Gen, Product Marketing, Sales, and Customer Success in a remote-first environment and shape how Breezeway engages hospitality operators across markets.

Qualifications

• 5+ years in lifecycle, email, CRM, or customer marketing, with SaaS experience.
• Proven track record moving revenue metrics (pipeline, activation, retention).
• Hands-on experience building journeys in marketing automation platforms.
• Strong data hygiene, segmentation, and reporting skills.
• Experience with product usage data to trigger campaigns.

Responsibilities

• Own the pre-sale journey end to end from lead to opportunity.
• Build and optimize nurture using scoring models and handoffs.
• Create post-sale onboarding, adoption, and renewal programs.
• Launch features to existing customers to drive adoption and upsell.
• Lead testing and measure program-influenced pipeline.

Skills

Lifecycle marketing

CRM expertise

Analytics

Concise writing

Cross-functional collaboration

AI tooling

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Marketo

Braze

Customer.io

Appcues

Pendo

Intercom

Job description

Breezeway is seeking a Lifecycle & Customer Marketing Manager to own the pre-sale and post-sale journey, from lead to customer advocacy. You will build onboarding, adoption, and renewal programs, leveraging HubSpot and AI to personalize campaigns for target audiences.

You’ll partner with Demand Gen, Product Marketing, Sales, and Customer Success in a remote-first environment and shape how Breezeway engages hospitality operators across markets.