Lifecycle & Customer Marketing Manager (Fully Remote)

Breezeway; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Breezeway is hiring a Lifecycle & Customer Marketing Manager to own engagement at every stage of the customer journey. Youll report to the VP of Marketing and partner cross-functionally to drive pipeline, adoption, and advocacy.

What You'll Do includes mapping the pre-sale path with lead scoring and nurturing, plus launching post-sale onboarding, adoption, expansion, and renewal programs across email and in-app channels. You will run A/B tests and scale campaigns using AI tools.

Qualifications

• 5+ years in lifecycle or customer marketing with a track record of moving revenue metrics.
• Deep hands-on expertise with marketing automation platforms like HubSpot, Marketo, or Braze.
• Strong command of segmentation, lead scoring, and data hygiene, plus a rigorous testing mindset.

Responsibilities

• Map, build, and optimize the pre-sale path from lead to opportunity, including lead scoring and nurture.
• Launch post-sale onboarding, adoption, expansion, and renewal programs across email and in-app channels.
• Run A/B tests, measure funnel performance, and scale campaigns using AI tools.

Skills

Lifecycle marketing

Marketing automation

Lead scoring

Tools

HubSpot

Marketo

Braze

Job description

• We're hiring a Lifecycle & Customer Marketing Manager to own engagement at every stage of the customer journey.
• You'll report to the VP of Marketing and partner cross-functionally to drive pipeline, adoption, and advocacy.

What You'll Do:

• Map, build, and optimize the pre-sale path from lead to opportunity, including lead scoring and nurture.
• Launch post-sale programs for onboarding, adoption, expansion, and renewal across email and in-app channels.
• Run A/B tests, measure funnel performance, and scale campaigns using AI tools.

What We're Looking For:

• 5+ years in lifecycle or customer marketing with a track record of moving revenue metrics.
• Deep hands-on expertise with marketing automation platforms like HubSpot, Marketo, or Braze.
• Strong command of segmentation, lead scoring, and data hygiene, plus a rigorous testing mindset.

Why Join Breezeway:

• High-visibility role on a lean, high-output team with meaningful ownership from day one.
• Remote-first culture with collaborative, execution-oriented teammates who value ownership and innovation.
• Opportunity to shape the future of property operations at the intersection of AI and hospitality.

Breezeway

Breezeway provides a property operations platform for short-term rental and hospitality managers, helping them coordinate and verify detailed work at properties. The company powers over 55 million property care tasks for thousands of clients and fosters a remote-first, high-output team culture.