Lifecycle & Growth Marketing Manager

Breezeway; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Breezeway, a remote-first SaaS leader in property operations, seeks a Lifecycle & Customer Marketing Manager to own the pre-sale journey end to end and to shape post-sale messaging and campaigns. You’ll collaborate with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success to drive adoption and expansion.

You’ll build onboarding, adoption, and renewal programs across HubSpot, Appcues, and in-app channels, test relentlessly, and leverage AI to scale personalization and

Qualifications

• 5+ years in lifecycle, email, CRM, or customer marketing at SaaS (3+ years at SaaS).
• Track record of programs moving revenue metrics: pipeline, activation, retention, expansion.
• Hands-on expertise in marketing automation platforms; build journeys directly.

Responsibilities

• Own pre-sale journey end to end from lead to opportunity.
• Build post-sale onboarding, adoption, renewal programs across HubSpot and in-app tools.
• Launch features to existing customers to drive adoption and upsell opportunities.
• Run A/B and multivariate tests on emails, content, and channels; co-design tests.
• Measure pre-sale funnel and program-influenced pipeline; report results.

Skills

Lifecycle marketing

Email marketing

CRM management

Analytics

Copywriting

AI adoption

Tools

HubSpot

Marketo

Braze

Customer.io

Appcues

Pendo

Intercom

Job description

Breezeway, a remote-first SaaS leader in property operations, seeks a Lifecycle & Customer Marketing Manager to own the pre-sale journey end to end and to shape post-sale messaging and campaigns. You’ll collaborate with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success to drive adoption and expansion.

You’ll build onboarding, adoption, and renewal programs across HubSpot, Appcues, and in-app channels, test relentlessly, and leverage AI to scale personalization and