Digital Marketing Senior Manager, Lifecycle & CRM

Brobston Group; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Brobston Group in New York is seeking a Senior Manager, Lifecycle & Customer Marketing to lead a connected, customer-led CRM approach across email, SMS, and app push. You will build lifecycle experiences across e-commerce, full-price retail, and outlets to strengthen engagement, retention, and customer lifetime value.

You will oversee integrated planning, campaign execution, performance optimization, and manage three direct reports, driving data-informed decisions and collaboration with

Qualifications

• Strong CRM and lifecycle marketing experience.
• Deep email and SMS expertise with mobile messaging experience.
• Analytical and commercial skills with first-party data, segmentation, and personalization.
• Ability to communicate recommendations to senior leaders and cross-functional partners.
• Experience managing agencies and external partners; openness to AI tools.

Responsibilities

• Manage integrated email, SMS, and app push calendars, briefing, execution, QA, and deployment.
• Build and optimize automated lifecycle journeys and expand SMS audiences.
• Guide audience, content, cadence, and channel recommendations using insights and trends.
• Own CRM reporting, forecasting, and test-and-learn plans; share insights with partners and leadership.
• Collaborate with creative, e-commerce, retail marketing, merchandising, analytics, agencies, and tech providers.
• Develop and mentor three direct reports and explore AI applications in CRM workflows.

Skills

CRM expertise

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

Forecasting

Team management

AI in CRM

Job description

Summary

The Senior Manager, Lifecycle & Customer Marketing advances a connected, customer-led CRM approach across email, SMS, and app push. This role builds relevant lifecycle experiences across e-commerce, full-price retail, and outlet businesses to strengthen engagement, retention, and customer lifetime value. The Senior Manager leads integrated planning, campaign execution, performance optimization, and a team of three direct reports.

Responsibilities

• Manage integrated email, SMS, and app push calendars, campaign briefing, execution, quality assurance, and deployment.
• Build and optimize automated lifecycle journeys, expand SMS audiences, and improve segmentation and personalization using first-party data.
• Use customer insights, performance history, product priorities, and market trends to guide audience, content, cadence, and channel recommendations.
• Own CRM reporting, forecasting, and test-and-learn plans, sharing actionable insights and growth opportunities with partners and leadership.
• Collaborate with creative, e-commerce, retail marketing, merchandising, buying, planning, analytics, agencies, and technology providers.
• Manage and develop three direct reports and identify opportunities to apply AI to CRM workflows.

Requirements

• At least 7 years of CRM or lifecycle marketing experience, ideally in direct-to-consumer, fashion, luxury, or retail.
• Deep email and SMS expertise, including campaign, triggered-program, and automated-journey ownership; experience with app push or mobile messaging.
• Strong analytical and commercial skills, including experience with first-party data, segmentation, personalization, forecasting, testing, and performance optimization.
• Ability to balance performance rigor with brand standards and communicate clear recommendations to senior leaders and cross-functional partners.
• Experience managing agencies and external partners, with a proactive, quality-focused approach and interest in using AI or emerging tools.