Omnichannel CRM Lead – Loyalty & Personalization

Brobston Group; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

The Brobston Group is seeking a CRM Manager to lead US omnichannel campaigns across email, SMS and clienteling. Reporting to the Senior CRM Manager, you will translate lifecycle strategies into customer journeys and communications, ensuring timely and accurate delivery.

You will collaborate with digital, e-commerce, content, care, retail and data teams while optimizing activations and elevating client experiences through personalized programs and data-driven insights.

Qualifications

• 5–7 years of experience in CRM, lifecycle marketing or customer engagement; luxury/ premium brands preferred.
• Experience executing CRM programs across email, SMS, clienteling and loyalty.
• Familiarity with CRM platforms and marketing automation tools (e.g., Adobe Campaign, SFMC).
• Strong organizational, analytical, communication and leadership skills in a fast-paced environment.

Responsibilities

• Oversee design, setup, launch and tracking of one-time campaigns and triggered journeys.
• Translate loyalty, services and events into customer communications.
• Collaborate with digital, e-commerce, content, customer care, retail, data and global CRM teams.
• Maintain and optimize CRM activations to deliver elevated client experiences.

Skills

CRM strategy

Campaign management

Marketing automation

Adobe Campaign

Salesforce Marketing Cloud

Analytics

Leadership

Communication

Education

Bachelor's degree in marketing or related field

Tools

Adobe Campaign

Salesforce Marketing Cloud

Job description

The Brobston Group is seeking a CRM Manager to lead US omnichannel campaigns across email, SMS and clienteling. Reporting to the Senior CRM Manager, you will translate lifecycle strategies into customer journeys and communications, ensuring timely and accurate delivery.

You will collaborate with digital, e-commerce, content, care, retail and data teams while optimizing activations and elevating client experiences through personalized programs and data-driven insights.