Senior CRM & Lifecycle Marketing Lead (Email, SMS, App)

Ralph Lauren; New York (NY); On-site; USD 85,000 - 161,000; Full time

Job summary

Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve CRM from a channel-siloed model toward a connected, customer-led approach. This role drives CRM planning and activation across Email, SMS and App Push, creating cohesive experiences that strengthen engagement, retention and lifetime value.

The Senior Manager will analyze customer behavior across Ralph Lauren’s e-commerce, full-price retail and outlets to identify lifecycle opportunities, expand addressable

Qualifications

• 7+ years of CRM/lifecycle marketing experience, ideally within DTC, fashion, luxury or retail.
• Deep expertise in Email and SMS, with hands-on ownership of campaigns and journeys.
• Experience with App Push or mobile messaging.
• Strong analytical and commercial mindset with data-driven decision making.
• Experience managing agencies and external partners.
• Clear, confident communicator for senior leadership and cross-functional teams.

Responsibilities

• Advance a connected customer approach across Email, SMS and App Push.
• Identify opportunities to connect experiences across e-commerce and stores.
• Build and optimize automated journeys across acquisition, engagement, retention and reactivation.
• Lead cross-functional collaborations with Creative, E-Commerce, Retail Marketing, Merchandising.
• Own CRM reporting and forecasting across channels and translate results into action.
• Manage and develop three direct reports, coaching and capability building.
• Identify AI opportunities across CRM workflows to improve efficiency.

Skills

CRM/Lifecycle Marketing

Email Marketing

SMS Marketing

App Push

Data Analytics

Leadership & Team Management

Stakeholder Collaboration

Job description

Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve CRM from a channel-siloed model toward a connected, customer-led approach. This role drives CRM planning and activation across Email, SMS and App Push, creating cohesive experiences that strengthen engagement, retention and lifetime value.

The Senior Manager will analyze customer behavior across Ralph Lauren’s e-commerce, full-price retail and outlets to identify lifecycle opportunities, expand addressable