Lifecycle CRM & Reactivation Lead

Skillz; Las Vegas (NV); Hybrid; USD 19,000 - 27,000; Full time

Job summary

Skillz in Bangalore, India is seeking a seasoned lifecycle/CRM marketer to own email, push, and in-app messaging as a unified channel, driving reactivation and retention across titles the SDK supports.

You will partner with Analytics, Product, and LiveOps to design journeys, measure incrementality, and optimize ROI while maintaining messaging hygiene.

This hybrid role offers an opportunity to shape growth for a leading mobile esports platform with a strong growth mindset and global reach.

Qualifications

• 6–10 years in lifecycle/CRM/retention marketing for a consumer mobile product.
• Direct ownership of a reactivation or win-back programme is required.
• Experience with cohort analysis, holdout tests, and ROI measurement.

Responsibilities

• Own email, push, and in-app messaging as a single lifecycle function.
• Own reactivation marketing end-to-end with ROI gating.
• Own CleverTap journey design and expand SDK coverage.
• Make campaigns measurable with holdout audits, CTR, and deliverability.
• Enforce messaging hygiene: one notification per campaign per player and proper segmentation.
• Design reactivation offers within incentive rules and bonuses.
• Lead the Email Marketing Manager and build the lifecycle bench.
• Collaborate with Analytics, LiveOps, GTM, and Product for observability.
• Report weekly results and unblock blocked campaigns.

Skills

Lifecycle marketing

CRM strategy

Retention marketing

Analytics-driven decision making

Tools

CleverTap

Braze

MoEngage

Iterable

WebEngage

Job description

Skillz in Bangalore, India is seeking a seasoned lifecycle/CRM marketer to own email, push, and in-app messaging as a unified channel, driving reactivation and retention across titles the SDK supports.

You will partner with Analytics, Product, and LiveOps to design journeys, measure incrementality, and optimize ROI while maintaining messaging hygiene.

This hybrid role offers an opportunity to shape growth for a leading mobile esports platform with a strong growth mindset and global reach.