Global Lifecycle Marketing Lead: 7-Figure LiveOps Growth

Scrambly; Norge (OK); On-site; USD 140,000 - 230,000; Full time

Job summary

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll turn dozens of in-app messages, emails and push notifications per app into a clean, measured, always-on engine.

The role demands 7+ years in lifecycle/CRM for consumer apps, leading a team, and a track record of seven-figure monthly revenue. You’ll work hands-on with Mixpanel, Customer.io, AI workflows, and build a scalable, owner‑minded function

Qualifications

• 7+ years in lifecycle/CRM/retention marketing for consumer apps, including leading a team.
• Proven scale—lifecycle at consumer apps with millions of users across multiple geos.
• Track record of driving 7-figure monthly revenue or engagement through lifecycle, retention and LiveOps.

Responsibilities

• Own the whole lifecycle engine—retention, CRM, lifecycle comms, and LiveOps across every app and geo; build a team.
• Scale LiveOps revenue to seven figures monthly within your first year, incremental and attributable.
• Map and clean the campaign estate; measure incrementality across funnel stages and campaigns.
• Run a relentless testing program; 15+ A/B tests weekly and 3 new retargeting tests weekly.
• Build LiveOps into an evergreen engine with a rolling calendar of events.

Skills

Lifecycle Marketing

CRM

Retention Marketing

Team Leadership

A/B Testing

Mixpanel

Customer.io

Braze/Amplitude

AI Automation

Data-Driven Marketing

In-app Messaging

Push Notifications

Education

Bachelor's degree in Marketing or related field

Tools

Mixpanel

Customer.io

Braze

Amplitude

Job description

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll turn dozens of in-app messages, emails and push notifications per app into a clean, measured, always-on engine.

The role demands 7+ years in lifecycle/CRM for consumer apps, leading a team, and a track record of seven-figure monthly revenue. You’ll work hands-on with Mixpanel, Customer.io, AI workflows, and build a scalable, owner‑minded function