Lifecycle CRM Lead – Global Fintech Activation

SumUp Inc.; London (KY); On-site; USD 67,000 - 107,000; Full time

Benefits offered by this job

Global team in London

Virtual Stock Option programme

28 days paid leave + holidays

Annual L&D budget

Private health insurance

Retirement scheme 7% match

Life insurance

1-month sabbatical after 3 years

Referral bonus

Job summary

SumUp seeks a CRM Manager- Consumer to own activation journeys from sign-up through first transaction across push, email, in-app, WhatsApp and SMS. You’ll craft on-brand campaigns, segment audiences, and run A/B tests to optimise engagement, partnering with Product, Data, Localisatoin and Design teams across six markets.

You’ll bring hands-on CRM experience in fintech or mobile-first products, with SQL for checks and a track record in retention strategies.

Qualifications

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product.
• Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io.
• Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting.
• Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement.
• Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups.
• Track record of developing and executing retention and lifecycle marketing strategies for existing customers.
• Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life.

Responsibilities

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS.
• Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job.
• Build audience segments, track daily performance and run A/B tests on copy, timing and channel.
• Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.

Skills

CRM marketing

Lifecycle marketing

SQL basics

A/B testing

Segmentation

Personalisation

Cross-functional collaboration

Stakeholder collaboration

Tools

Iterable

Braze

Customer.io

Job description

SumUp seeks a CRM Manager- Consumer to own activation journeys from sign-up through first transaction across push, email, in-app, WhatsApp and SMS. You’ll craft on-brand campaigns, segment audiences, and run A/B tests to optimise engagement, partnering with Product, Data, Localisatoin and Design teams across six markets.

You’ll bring hands-on CRM experience in fintech or mobile-first products, with SQL for checks and a track record in retention strategies.