Lifecycle CRM Campaign Lead (HubSpot)

Trade Nation; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Private healthcare

Active Lifestyle allowance

Enhanced leave entitlement

Location flexible (up to 3 weeks inany

Discretionary annual bonus

Job summary

Trade Nation is seeking a CRM marketer to support lifecycle programmes guiding customers from sign-up through KYC, first deposit, and ongoing trading activity. You will build, deploy, and optimise campaigns across email, push and other channels, ensuring timely, compliant communications.

Collaborate with Lifecycle, Product, Data, Sales and Compliance to design onboarding, activation and re-engagement programmes, maintain calendars, track performance, and drive activation and engagement.

Qualifications

• Experience with CRM or marketing automation platforms (HubSpot)
• Strong understanding of lifecycle marketing and campaign execution
• Knowledge of segmentation, triggers and customer journey logic
• Attention to detail and ability to manage multiple campaigns

Responsibilities

• Build and execute lifecycle campaigns across activation, retention and reactivation stages.
• Implement customer journeys and workflows in HubSpot including triggers, segmentation and automation.
• Support onboarding, activation, retention and re-engagement programmes.
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
• Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
• Ensure all customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment.
• Work with the Data team to ensure campaign tracking and reporting are accurate.
• Monitor campaign performance and support ongoing optimisation through testing and iteration.
• Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.

Skills

Lifecycle marketing

Campaign execution

Segmentation & triggers

Cross-functional collaboration

Tools

HubSpot

Job description

Trade Nation is seeking a CRM marketer to support lifecycle programmes guiding customers from sign-up through KYC, first deposit, and ongoing trading activity. You will build, deploy, and optimise campaigns across email, push and other channels, ensuring timely, compliant communications.

Collaborate with Lifecycle, Product, Data, Sales and Compliance to design onboarding, activation and re-engagement programmes, maintain calendars, track performance, and drive activation and engagement.