Senior CRM Manager (Fully Remote)

M-KOPA; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote within UTC -1 to UTC +3

Family-friendly policies

Well-being support

Job summary

M-KOPA is seeking a growth marketer to own lifecycle initiatives across funnel, from awareness to conversion, with a data-driven mindset.

You will track funnel performance, run structured experiments, and maintain data quality for leadership trust while collaborating with teams across UK, Europe and Africa. This role is fully remote within UTC -1 to UTC +3.

Qualifications

• 5+ years in growth or lifecycle marketing with real ownership.
• Hands-on fluency in CleverTap, Braze, or similar.
• Comfortable with ambiguity and building trust with senior leads.

Responsibilities

• Track funnel performance and flag drop-off points.
• Run structured experiments and document playbooks.
• Keep data quality clean for leadership trust.

Skills

Growth marketing

Lifecycle marketing

Ownership

Tools

CleverTap

Braze

Job description

• Own Repeat Phones pod immediately, then Digital Lending, then Lifecycle.

What You'll Do:

• Track funnel performance and flag drop-off points.
• Run structured experiments and document playbooks.
• Keep data quality clean for leadership trust.

What You Bring:

• 5+ years in growth or lifecycle marketing with real ownership.
• Hands-on fluency in CleverTap, Braze, or similar.
• Comfortable with ambiguity and building trust with senior leads.
• Fully remote within UTC -1 to UTC +3 time zones.
• Work across diverse teams in UK, Europe, and Africa.
• Family-friendly policies and well-being support.

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We've helped over 10 million customers access over $2 billion in credit, with teams spanning the UK, Europe, and Africa.