Lifecycle Architect: 0-to-1 Growth for Self-Serve SaaS

Rippling; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Rippling is seeking a Lifecycle Manager to own the self-serve funnel for a fast-growing product, building architecture, instrumentation, and an experimentation roadmap.

You will partner with Product, Marketing, Sales, and MOps to drive activation, retention and expansion, using SQL/Snowflake to measure impact and translating insights into revenue growth across the Rippling platform.

Qualifications

• 6+ years in lifecycle or demand marketing at high-growth B2B SaaS.
• Built 0-to-1 lifecycle programs driving activation, retention, and LTV.
• Experience with PLG and SLG motions and handoffs.
• Fluency in the Salesforce data model and SFDC reports.
• Hands-on with marketing automation: HubSpot and Iterable.
• SQL or Snowflake queries to tie campaigns to pipeline.
• Ability to align Marketing, Sales, and MOps across teams.
• Structured experimenter with rigorous A/B testing.

Responsibilities

• Build self-serve lifecycle funnel for Rippling's fastest-growing product.
• Own end-to-end lifecycle campaigns: copy, audience, content, enablement, and analysis.
• Own upsell motion from converted customer to demo booked.
• Analyze lifecycle performance and run data-driven optimizations.
• Coordinate between Marketing, Sales, and MOps to keep the engine running.

Skills

Lifecycle marketing

B2B SaaS

SQL

Snowflake

Cross-functional collaboration

A/B testing

Program design

PLG/SLG understanding

Tools

HubSpot

Iterable

Salesforce

Snowflake

Job description

Rippling is seeking a Lifecycle Manager to own the self-serve funnel for a fast-growing product, building architecture, instrumentation, and an experimentation roadmap.

You will partner with Product, Marketing, Sales, and MOps to drive activation, retention and expansion, using SQL/Snowflake to measure impact and translating insights into revenue growth across the Rippling platform.