Senior Lifecycle Marketing Lead - 0→1 Funnels, Equity

Rippling (Netherlands); San Francisco (CA); Presencial; USD 117 000 - 195 000; Tempo integral

Resumo da oferta

Rippling is seeking a Lifecycle Manager to own the self-serve conversion funnel for a rapidly growing product line. You will design the architecture, implement programs in Iterable, and set up lifecycle hierarchy logic with MOps to measure impact on activation, retention, and LTV.

You’ll lead end-to-end campaigns, from copy and audience targeting to performance reporting, bridging Product, Marketing, and Sales.

Qualificações

• 6+ years of lifecycle or demand marketing at high-growth B2B SaaS companies.
• Proven experience building lifecycle programs from 0 to 1 with activation, retention, and LTV.
• Experience driving lifecycle campaigns across PLG and SLG motions.
• Fluency in Salesforce data model and SFDC reports.
• Hands-on experience with marketing automation tools (HubSpot, Iterable).
• Analytical ability to write SQL/Snowflake queries and map to pipeline impact.
• Ability to collaborate across Marketing and Sales and MOps.
• Structured, rigorous approach to experimentation and A/B testing.

Responsabilidades

• Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products: architect, define stages, build programs in Iterable, and enforce entry/exit criteria.
• Own end-to-end lifecycle campaigns: copy, audience, content, enablement, performance tracking, from concept to analysis.
• Drive upsell motion from converted customers to expanded accounts across the Rippling platform.
• Analyze lifecycle performance across touchpoints; write queries and optimize based on pipeline impact.
• Serve as the connective tissue between Marketing, Sales, and MOps to keep the lifecycle engine running smoothly.

Conhecimentos

Lifecycle marketing

Cross-functional collaboration

A/B testing

SQL/Snowflake data analysis

PLG and SLG experience

Salesforce data proficiency

Ferramentas

HubSpot

Iterable

Salesforce (SFDC) data model

Snowflake

Descrição da oferta de emprego

Rippling is seeking a Lifecycle Manager to own the self-serve conversion funnel for a rapidly growing product line. You will design the architecture, implement programs in Iterable, and set up lifecycle hierarchy logic with MOps to measure impact on activation, retention, and LTV.

You’ll lead end-to-end campaigns, from copy and audience targeting to performance reporting, bridging Product, Marketing, and Sales.